Parallel’s New Store Is Making Windows (And Doors?) Fun
Think geometry, glass, and just the right amount of tech
Let’s be honest. Doors and windows don’t usually get a seat at the cool kids’ table. You obsess over the marble countertop, the matte-black faucets, the pendant lights that scream subtle opulence, but the thing literally holding your space together? That’s usually an afterthought. Unless, of course, you’ve had a chance to step inside Parallel’s new flagship.
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Tucked away in New Delhi, the Parallel flagship store isn’t your average showroom. It’s more like stepping into a museum of geometry and glass—with a touch of sci-fi. We’re talking 3D holograms, AR demos, and an eerily satisfying sense of minimalism that makes you want to Marie Kondo your entire existence. There’s a moodboard designer room, and yes, the doors here are sexier than they have any right to be. The store is literally a spatial experience.
At its core, Parallel is built on a simple, but powerful idea – that doors and windows aren’t just structural and deserve more thought in your house. They frame your view, shape your light, and mediate the way you move through a space. And it’s that philosophy that co-founders Ramneet Kalra and Sanjay Gupta have shaped into something quietly sophisticated. Ramneet brings a sharp eye for detail and a deep respect for purposeful design. Sanjay, an architect at heart, sees geometry as a language—clean lines, calm proportions, and a kind of clarity that cuts through the noise. Together, they’ve created a brand that’s equal parts precise and poetic. The brand is personal. It brings taste for functional beauty.
Their latest launch is a collection of aluminium-framed shower cubicles that are so sleek, you may never want to leave your bathroom. We’re talking invisible hinges, mortise handles, and fluted glass that somehow feels both retro and futuristic. It’s industrial chic without trying too hard.
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But what sets Parallel apart isn’t just the product, or the sleek showroom, or the fact that you can design a custom glass panel while sipping a coffee in their studio—it’s the way they make it all feel personal.
In a design world that often shouts, Parallel keeps things measured. Minimal. Thoughtful.