From Rome to BKC: Bvlgari’s Serpent Sheds Her Skin in Style

What do you get when ancient mythology, high jewellery, and cutting-edge contemporary art walk into one of Mumbai’s most glamorous cultural spaces? You get Serpenti Infinito , Bvlgari’s spellbinding new exhibition, opening at the Art House, Nita Mukesh Ambani Cultural Centre (NMACC).

Opening on October 1st, 2025, the exhibition marks a dazzling cultural moment, a multi-sensory celebration of the iconic Serpenti symbol that has captivated the world for decades.

Continuing its year-long celebration of the Year of the Snake, Bvlgari’s latest global chapter brings the Serpenti, a house muse since the 1940s, to India in a bold new avatar. Through contemporary installations, digital immersion, and traditional craftsmanship, the Serpenti Infinito experience promises to merge heritage with innovation in a uniquely Indian context.

Curated in collaboration with Nature Morte galleries founded by Peter Nagy and Aparajita Jain, the exhibition has been envisioned by Artistic Director Sean Anderson and will be featuring leading Indian and international artists who reinterpret the Serpenti symbol through their own cultural and artistic lenses.

But that's not all. Alongside artworks in various mediums, the exhibition at NMACC will also feature a curation from Bvlgari’s Serpenti Heritage collection, High Jewelry creations, timepieces and masterworks from the archives, showcasing the Maison’s unparalleled craftsmanship and iconic designs.

“Organising Serpenti Infinito in India has been an extraordinary opportunity to bring together diverse artistic voices in dialogue with one of the most enduring symbols in global design history,” says Aparajita Jain, Co-Director of Nature Morte.

“The exhibition presents a rich tapestry of perspectives: traditional and contemporary, Indian and international, that together honor the spirit of Bvlgari’s Serpenti Collection while reimagining it for a new context.”

With its immersive format and commitment to artistic collaboration, the show reflects Bvlgari’s philosophy of living artfully, a core value since the brand’s founding in Rome in 1884. But in Mumbai this October, the Serpenti is anticipating transition fashion becoming a cultural artifact, a metaphor, a muse for new voices in Indian art.

Moreover, the decision to debut Serpenti Infinito in India marks an important cultural milestone for Bvlgari, whose growing presence in the country reflects a larger trend: luxury brands engaging deeply with India’s contemporary creative landscape. As the NMACC continues to establish itself as a global hub for arts and culture, Bvlgari’s presence signals both commitment and curiosity, a willingness to celebrate India not just as a market, but as a wellspring of inspiration.

Now part of the LVMH Group, Bvlgari is known worldwide for its bold design, vivid gemstones, and audacious use of color. Its dedication to excellence spans beyond jewellery into watches, fragrances, accessories, and even luxury hospitality.

Through initiatives like the recently launched Fondazione Bvlgari, the Maison is also deepening its commitment to social and environmental responsibility proving that glamour and generosity can go hand in hand.

Opening on October 1st, 2025 until 17th of October, the exhibition marks a dazzling cultural moment; a multi-sensory celebration of the iconic Serpenti symbol that has captivated the world for decades.

“The decision to bring Serpenti Infinito to Mumbai is more than just a launch, it’s a meaningful celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions. This journey not only reinforces Serpenti as an emblematic symbol of Bvlgari’s identity but also elevates it as a universal icon of continuous reinvention, creativity, and enduring elegance," added Jain.

“India has always been a profound source of inspiration for Bvlgari, thanks to its rich history,exceptional craftsmanship, and deep cultural heritage,” says Jean-Christophe Babin, CEO of Bvlgari.