Japanese Menswear Brands To Know In 2026
There's no gatekeeping here
Alright, buckle up, because I'm about to step on some toes. Look, I'm not exactly claiming to unearth some hidden secret, but that's the whole point. Why gatekeep the good stuff, everyone's here to learn and look cool.
I mean if you know Issey Mikaye and Sacai, good for you man. Go grab a coffee and scroll some place else. This is for people just dipping their toes in and trust me, the waters can get surprisingly turbulent.
Now, if you are pretty new to everything Japanese, you might need some direction in terms of the best menswear brands to look out for and this is that space.
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Here's a list of lineup of the brands you actually need on your radar:
Comoli
Founded in Tokyo by a Fashion graduate Keijiro Komori, the clothing brand designed for everyday wear for both men and women emphasises on fabric texture and weight through the design. The silhouettes are relaxed and according to Keijiro, the most important aspect of design is “the feeling of air between the person wearing the clothes and the clothing itself.”
Goldwin
Hailing from Japan Goldwin boast some impressive credentials from the world of ski wear. They're pretty much obsessed with the clean lines of their lifestyle and offer some of the best winterwear.
Nanamica
A Japanese brand that combines technical functionality with classic design, creating garments that transcend gender, age, and trends. Founded in Tokyo in 2003 by Eiichiro Homma, the brand focuses on crafting high-quality clothing designed to last, using advanced materials and timeless aesthetics.
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Kaptain Sunshine
Tokyo-based Kaptain Sunshine combines designer Shinsuke Kojima's appreciation for vintage Americana with meticulous Japanese craftsmanship.
Auralee
Another Tokyo-based brand Auralee was founded in 2015 by Mr Ryota Iwai. Produced entirely in Japan from premium materials sourced from all over the world, the streamlined collections make everyday dressing an easy, stylish task.
SSStein
Balancing clean lines and sharp tailoring with broken-in denim, SSStein describes itself offering clothes holding contrasts: stillness and motion, minimal and maximal, and mode and tradition.
A. Presse
A.PRESSE reinterprets classic, timeless styles through a contemporary lens. Founded by designer Kazuma Shigematsu in 2021, the Japanese label is renowned for its meticulous craftsmanship and vintage-inspired garment-processing techniques.
Soshi Otsuki
Soshi Otsuki is a Japanese fashion designer. A graduate of Bunka Fashion College, he has won the LVMH Prize. Soshi Otsuki has collaborated with ASICS and PROLETA RE ART. Soshi launched the menswear label Soshiotsuki in 2015 and follows the design philosophy of Soshiotsuki that comes from a personal interest in Japanese classical performing arts. The designer transforms the idea of Japanese traditions into fashion through detailed craftsmanship and expert tailoring.
