Louis Vuitton’s New Men’s Bags Are Pharrell’s Best Move Yet

Pharrell Williams has never been accused of subtlety. This is the man who gave Louis Vuitton a million-dollar crocodile Speedy, a monogrammed lobster, and runway shows where models wheeled out trunks like they were presenting diplomatic gifts to a king. But his newest drop for the Maison—LV Touch, a line of men’s leather goods for Fall/Winter 2025—is something else entirely: quieter, more grounded, and surprisingly introspective.

For a creative director whose tenure has been defined by spectacle, this collection feels like a grounding. A recalibration.

And oh it lands so well.

LV And Men’s Bags

LV Touch is built on the simple premise that men are ready—finally—for bags that don’t scream. That don’t need a billboard’s worth of branding to announce their pedigree. Instead, Pharrell’s betting on craftsmanship, texture, and a kind of subdued confidence that whispers rather than shouts.

The line consists of four bags, all rendered in naturally supple, grained calfskin leather, available in black, brown, and khaki. Each is trimmed with suede—on the lining, the accents, and that now instantly recognisable tonal suede front pocket. The contrast isn’t loud, but it’s undeniably luxurious.

Archival Icons, Rewired for 2025

Pharrell’s fascination with heritage—especially the house’s trunk-making past—has always been one of his strengths. LV Touch leans into that, but with intention. Not nostalgia, but use-case.

Take the Steamer 30, a bag originally created in the early 1900s to tuck into steamship trunks. Pharrell reimagines it with a softened silhouette and a more contemporary Birkin-style front strap. The structure is still there, but the severity is gone—it feels like a bag you’d carry.

There’s also a Steamer Backpack, arguably the most modern-feeling piece in the lineup, but still rooted in the archival DNA.

Then you get the Verso Hobo, the most fun bit of engineering: fully reversible, leather on one side, suede on the other. It comes with a detachable suede pouch that feels like a nod to how men actually live now.

Rounding it out is the Delta Slingbag, meant for cross-body wear or shoulder draping, built around one large zipped compartment. It’s straightforward, streamlined, and essentially the anti-luxury luxury bag—which is to say, very on trend.

A Collection Defined By Restraint

What’s most interesting about LV Touch is what it doesn’t do. No monogram canvas. No exotic skins. No diamond padlocks. No neon hardware or cheeky taglines. In other words: none of the viral, meme-ready tropes that defined the first two years of Pharrell’s LV era.

Instead, he strips everything back until the bag stands on structure and material alone. The only flourishes: a V-shaped carabiner inspired by Gaston-Louis Vuitton’s blazon, and the monogram flower motif—so small you almost miss it.

This restraint reads like confidence. If earlier designs were about proving he could blow open the LV playbook, LV Touch proves he can honour it.

The Market Is Ready for This

If 2023–2024 was the peak of hype-luxury, the past year has seen a turn toward functionality and quality—men investing in things that last, not things that trend. LV knows this. They’ve seen the data.

So while the bags are priced higher than LV’s signature Neverfulls and CarryAlls—$3,400 to $6,750—they’re built to appeal to a customer who wants a bag that fits into his life.

And that’s where the campaign featuring Callum Turner and Jude Bellingham comes in, arguably two of the most influential men in their respective cultural spheres. If LV Touch’s aesthetic is “quiet luxury,” these two are the human equivalent: successful, understated, not trying too hard, but undeniably magnetic.

A New Direction? Maybe. A Strong Statement? Absolutely.

LV Touch isn’t Pharrell’s flashiest work—but that’s precisely why it feels significant. The collection suggests a designer who has moved past proving he can shock and is now focused on refining the house’s masculine identity.

This is Pharrell in grown-up mode. Pharrell in legacy mode. Pharrell, finally, in his bag—literally and figuratively.