Ishaan Khatter Steps Into the Global Spotlight with BOSS

There’s a moment in every rising star’s career when the spotlight sharpens, the frame widens, and suddenly the world is watching. For Ishaan Khatter, that moment feels like now. The 29-year-old actor, who has spent the past few years balancing homegrown projects with an increasingly international gaze, has just been announced as one of the faces of BOSS’s Fall/Winter 2025 campaign. And in true Ishaan fashion, the move isn’t loud or self-congratulatory. It’s deliberate, stylish, and quietly game-changing.

The campaign, titled Be the Next, is BOSS’s latest iteration of its “Be Your Own BOSS” philosophy — a call to ambition that feels refreshingly less about legacy and more about momentum. Shot by Mikael Jansson, with creative direction by Trey Laird, the visuals centre on a tunnel that opens into light: a metaphor for ambition, transformation, and the pull of what lies ahead. Ishaan, dressed in the brand’s autumnal palette of sage, grey, and chocolate, looks very much at ease in the spotlight — as though this new chapter had been waiting for him.

A Cast That Defines Now

Khatter is joined by a line-up that reads like a roll call of cultural power players: Aaron Pierre, the British actor about to enter the DC superhero universe; SEVENTEEN’s leader S.COUPS, who continues to define K-pop stardom on his own terms; tennis ace Taylor Fritz; and model-of-the-moment Amelia Gray. Together, they embody the campaign’s core message — that being “the next” isn’t about replacing the old guard, but about carving a space that’s uniquely yours.

And yet, Khatter’s presence feels particularly resonant. For years, Indian actors in luxury campaigns have often been placed on the sidelines, appearing in regional edits rather than the global frame. This time, Khatter isn’t an add-on. He is one of the central faces of a worldwide rollout, with billboards and films that will play out everywhere from New York to Seoul. In a cultural landscape where visibility is power, that shift matters.

Ishaan in Motion

What makes Khatter a compelling choice is not just his talent, but his trajectory. He hasn’t played safe. From indie beginnings to a Cannes film like Homebound — his most recent and perhaps most defining project yet — Khatter has embraced a career path that feels less like a straight climb and more like an exploration. There’s a fluidity to his choices, a willingness to pivot, that mirrors exactly what BOSS is trying to say with this campaign: that success isn’t a fixed destination, it’s a state of movement.

Speaking about the collaboration, Khatter keeps his words stripped back. “It’s about staying true to yourself, pushing boundaries, and constantly striving to grow,” he says. It’s a sentiment that, in his case, doesn’t sound like PR copy. It sounds lived-in — the kind of lesson you absorb when you’ve spent the last decade building a career that refuses to be neatly categorised.

Luxury campaigns come and go with seasonal frequency. But every so often, one lands as a cultural moment. Khatter’s BOSS debut is one of them. It positions him not just as India’s newest leading man, but as part of a global conversation — someone whose face, craft, and energy belong just as much on international billboards as they do on Indian screens.

And perhaps that’s the real story here: Ishaan Khatter isn’t simply wearing BOSS. He’s embodying its future-facing ethos. To “Be the Next” isn’t just about ambition, but about embracing possibility. And right now, possibility looks a lot like Ishaan Khatter walking through a tunnel, into the light, dressed in sage and chocolate, and ready for whatever comes next.