Inside the Wardrobe Refresh Sale: Romita Bhandary on Premiumisation, Tech-Enabled Styling & The Rise of Smart Shopping

In case you needed to be reminded, it’s officially party season so we're hoping you’ve got yourself prepped for many, many evenings (and days) of socialising, dancing, and endless celebrations leading up to the end of the year.

This time of the year is special for many different ways. The weather has taken a turn for the better and everyone’s in the mood to party. Whatever is your style – house scenes, club gatherings or sit-down dinners – there's an invite every other evening. All you need to do is dress up, show up and have a blast. Simple, right? If only the dressing up part was just as easy. After all, what does one wear can be quite an intimidating question with no simple answer.

Except that it is quite simple – just head to Amazon Fashion!

To celebrate the same spirit, on 6th December, Amazon Fashion and Beauty turned Blink Studio, Gurgaon into the epicentre of fashion and beauty with its Walk-In Wardrobe fashion party — uniting 100+ creators and celebrities, including Rakul Preet Singh, Maheep Kapoor, and Sushant Divgikar, for a night dedicated to style and self-expression. The 17th edition of Amazon Fashion’s Wardrobe Refresh Sale live from 4th – 9th December brings together a curated showcase from an expansive portfolio of 1500+ trending brands.

We chatted with Romita Bhandary, Creative Head, Amazon Fashion and Beauty to further understand what goes behind shopping events like these and how Amazon Fashion is providing an unmatched shopping experience for its customers, and more.

The fashion and beauty industry is moving from trend-following to trend-setting. What role is Amazon playing in shaping customer demand rather than just responding to it — especially during the Wardrobe Refresh Sale?

At Amazon Fashion & Beauty, we’ve always seen the Wardrobe Refresh Sale as more than a year-end event — it’s a mindset shift. December is when customers reflect, reset, and rethink who they want to be in the new year. WRS taps directly into that energy with a trend-led, curated selection that makes reinvention easy and exciting. Whether it’s premium essentials, streetwear drops, or edits like The Premium Edit and SERVE, customers can refresh their entire wardrobe in one place. And with same-day delivery on over 4 lakh styles, the 6-day event becomes the perfect blend of inspiration and instant gratification — helping shoppers step into the new season feeling confident and renewed.

We’re seeing the industry shift from “fast fashion” to “smart fashion” — premium pieces, conscious fabrics, and seasonless styles. How is Amazon enabling this new value-plus-quality mindset?

Speed, value, and convenience are at the heart of the WRS experience. Prime members get free, unlimited same-day delivery on 4 lakh+ styles, meaning the moment you decide you want something, it’s already on its way. Speed, value, and convenience are at the heart of the WRS experience. Combined with strong offers, value bundles, and the depth of our selection, WRS delivers that instant-gratification moment—without compromise. It’s the Amazon promise, applied to fashion.

Discovery has become the new currency in online shopping — customers want a little serendipity along with convenience. How is Amazon designing the Wardrobe Refresh Sale to deliver both: algorithm-driven recommendations and delightful, unexpected finds?

We see WRS as a celebration of style across the country. It brings energy, scale, and trend discovery — but in a way that’s truly for everyone. With 1,500+ brands, strong offers of 50–80%, and curated edits that reflect what customers are loving right now, the event makes great fashion feel accessible and inspiring. It’s fashion that’s convenient, relevant, and built for how India shops today.

Trust and convenience continue to shape adoption of new brands online. What gives customers the confidence to experiment on Amazon?

Trust and convenience are the backbone of our experience. Customers know that whether they’re discovering a new D2C label or choosing a premium global brand, Amazon delivers reliability end-to-end. Fast delivery, hassle-free returns, curated recommendations, and expansive selection remove any friction from discovery. Jewellery is a strong example—100% BIS-certified, backed by 10-day returns, one-year purchase protection, and easy exchange or upgrade options at brand stores. Across categories—from GAP to Wildcraft to emerging homegrown brands—customers shop with confidence because Amazon pairs variety with assurance, speed, and service excellence.

Amazon sits at the intersection of technology and culture. How does AI help you capture fast-moving fashion and beauty trends in real time and translate them into shopping experiences?

Tools like ‘Wear It With’ recommends complete, coordinated outfit pairings — tops, bottoms, footwear, and accessories — so customers can shop a full look effortlessly. It’s part of our broader focus on tech-enabled discovery and personalised recommendations. By blending curation with AI-powered suggestions, we make fashion feel intuitive and confidence-boosting, not overwhelming — giving customers suggested pairings that narrow down the choices they need to make.

Grab exciting offers and unmissable deals including 50-80% off on top brands like USPA, Libas, GIVA, Loreal Paris, American Tourister, Levis and more, same day delivery on 4Lakh+ styles, 30-70% off on customers’ most loved deals, Prime everyday offers with up to 50% + extra 5% off and so much more! You can also enjoy minimum 40% off on Amazon Fashion’s Gen Z Store SERVE along with trending picks from The Premium Edit. What more could one want!  

Your party-ready wardrobe is just a click away. Bring your wishlist to life with Amazon Fashion’s Wardrobe Refresh Sale live now until 9th December. Happy Shopping!