The New Men's Fragrances We Love In 2026

Here's the thing about smelling good in 2026: nobody cares about your EDT anymore. The fragrance game has moved past the era of blasting yourself with whatever came in a gift set.

We're living through what some are calling the "second golden age of men's fragrance"—Gen Z is buying bottles the way sneakerheads collect kicks, layering scents like they're building playlists. According to Reuters, 38% of fragrance spending now comes from households with a Gen Z member.

So here's what's actually worth your money in 2026. Not because they're new (though most are), but because they just smell so damn good.

Prada Infusion de Santal Chai

Rs 17,000

You know, the same Prada that did the sari campaign, the Kerala runway show, and now apparently has a Milano obsession with chai. Look, we'll take it—at least they're not calling it "Mumbai Nights" or sticking a Taj Mahal on the bottle.

Prada's Les Infusions reimagines sandalwood through a chai lens—milky, spiced, gently citrusy, with cardamom adding warmth and musk keeping it intimate. The bottle—brown hue, camel Saffiano cap—looks like something you'd display on your desk, not hide in a drawer.

Burberry Hero Parfum Intense

Rs 13,350

Burberry's Hero line is built around a signature trio of cedarwood oils—Virginia, Atlas, and Himalayan. Hero Parfum Intense takes that woody DNA and cranks it into leather-and-black-pepper territory. The black pepper opening is punchy without being harsh. The leather at the base is soft, wearable. And that cedarwood backbone keeps everything grounded and masculine.

Tom Ford Black Orchid Reserve

Rs 21,400

Tom Ford's Black Orchid has been a cult classic since 2006—dark, opulent, unapologetically sensual. Black Orchid Reserve (2025) is what happens when you take that formula and make it more.

Rooted in the original DNA but intensified with a rare ghost orchid accord (extracted using headspace technology—yes, they went full science-fiction), Reserve amps up the ylang-ylang for luminosity, adds roasted tonka for depth, and grounds everything in patchouli-amber darkness.

Tom Ford Oud Voyager

Rs 21,890

Tom Ford launched Oud Voyager at their Spring 2026 Paris show—models literally spritzed it on before hitting the runway, trailing "heady oud and effervescent florals" down the catwalk, per ELLE. That's the kind of power move only Tom Ford can pull off. Oud Voyager balances precious oud with floral clarity—geranium absolute and living red peony accord (captured using the same headspace tech as Black Orchid Reserve). The opening is dark, spicy, chai-like with saffron and cardamom. Then it blooms into something softer, rosier, almost marshmallow-sweet without tipping into dessert territory.

Onitsuka Tiger – Wearing Quiet Radiance Collection

Onitsuka Tiger—the Japanese sneaker brand beloved by everyone from Kill Bill's Bride to your local hypebeast—just did something unexpected: they launched fragrances.

The "Wearing Quiet Radiance" collection features four eaux de parfum (simply named One, Two, Three, and Four), all crafted by master perfumer Mark Buxton (Comme des Garçons, Le Labo) and produced exclusively in Grasse, France. One opens with green mint and citrus before settling into patchouli-leather-wood. Two goes softer with bergamot-geranium-musk. Three turns spicy with angelica-violet-smoke. Four starts fresh with peppermint-bergamot before diving into absinthe-nutmeg-vanilla.