Beyond Duty-Free Finds In Dubai

While everyone loves some duty-free shopping while travelling, there's a different charm in buying local whenever you visit a new country. Not only does it help local businesses, it brings you closer to the culture. You come home with stories, souvenirs that linger long after you’re back.

If you’re headed to Dubai, you must try the viral “Dubai chocolate”, first created by homegrown brand Fix. Unlike most internet fads, this one’s worth the hype with a decadent chocolate shell and pistachio filling.

If you’re a fragrance aficionado, we don’t need to tell you to visit Ajmal Perfumes’ flagship outlet at Dubai Mall, the Camel Soap Factory, or Misk Al Khaleeji. Another must is a visit to the Spice and Textile Souks in the Deira and Bur Dubai districts to load up on frankincense, dried roses, saffron and pashminas.

These spots showcase Dubai’s cultural roots—proof that the city is more than just its gleaming skyscrapers and pothole free roads. But that’s just the beginning. Here’s our edit of homegrown Dubai brands to know.

The Espresso Lab

Founded in 2012 by Emirati entrepreneur Ibrahim Al Mallouhi, The Espresso Lab is celebrated for its speciality coffee, seasonal offerings and innovative brewing techniques. A must for Dubai’s coffee enthusiasts and those who feel a jolt through their spine when they hear the words “artisanal” and “limited release”.

Amongst Few

Dubai-born streetwear label that fuses Gulf heritage with global street culture. Beyond clothing, they run a café and concept space, embodying the city’s youthful, modern identity—a great place to make those rare friends who decide hiking is a great option for a Saturday morning.

Born Outside

A nod to Dubai’s global citizen appeal, Born Outside is a homegrown brand started in the city by two Italians who wanted less compromise and more comfort from their sneakers. It is the perfect brand for those who appreciate quality and clean execution without the loud logos and hype that brands tend to rely on.

Shabab Intl.

Founded 11 years ago by photographer Cheb Moha, Shabab Intl. celebrates youth culture with bold graphic jerseys and hoodies. It’s a label that speaks to the region’s next generation and is fun while also being consciously priced.

Mama Booza

Created by Dubai-based Lebanese entrepreneur Tracy Harmoush and her husband Wael Ariss, Mama Booza is all about authentic Arabic ice cream, bringing nostalgia and heritage into every scoop. The knafeh-flavoured ones are a personal favourite.

Tabchilli

Founded by Maher El Tabchy, Tabchilli is the UAE’s pioneering fermented-food brand. What started as homemade gifts a decade ago has become a cult favourite, thanks to Tabchy’s meticulous process and love of tangy, funky flavours.

Saanté Selfcare

A holistic self-care brand rooted in aromatherapy, reiki, and Ayurveda—Dubaigrown, globally inspired and sure to be a hit with those of Indian origin. Their ‘Fade Face Serum’ and ‘7 Chakra Balancing Room and Pillow Spray’ are almost always sold out due to high demand.

Skin Story

Created by sisters Rashi and Nidhi Sethi, Skin Story makes clean, non-toxic, inclusive beauty products for women of all skin tones. Born out of their own struggles to find the right makeup, it’s a brand that puts accessibility and quality first.

To read more stories from Esquire India's October 2025 issue, pick up a copy of the magazine from your nearest newspaper stand or bookstore. Or click here to subscribe to the magazine.