So the day we have all been waiting for is here. Yes, today is the day when Apple event will go live. It is just a matter of a few hours before the new Apple CEO John Ternus pulls back the curtains on the new iPhone 18 Pro Max and other gadgets. The lineup in 2026 is expected to skip the standard iPhone 18, but the most sought-after models will be there. If you are a fan and want to catch it all, here is the iPhone 18 Pro Max launch date, time in US (PT) as well as when and where to watch Apple event live streaming online. iPhone 18 Pro Max launch date in US is September 9 2026 and the time is 10 AM PT. iPhone 18 Pro Max live streaming online will be available via the Apple website and YouTube channel, giving viewers flexibility in how they watch. For anyone in the US setting a reminder, that is mid-morning, so plan your coffee accordingly, because this Apple keynote is not one you will want to catch on replay.
The announcement about the Apple event was made on August 26, and ever since, the internet has been on fire regarding what is coming. The wait will end in a few hours from now. If you want to watch it all, here is the iPhone 18 Pro Max launch date, time in US (PT) plus when and where to watch Apple event live streaming online. iPhone 18 Pro Max launch date in US is September 9 2026 and the time is 10 AM PT. The iPhone 18 Pro Max live streaming online will be via the Apple website, YouTube channel and the Apple TV app. The keynote streams live from Apple Park in Cupertino, watch from wherever you are most comfortable pressing play.
Have A Look At iPhone 18 Pro Max Price, Battery, Camera, Chip, Display, Colours And More
This the Apple event 2026 goes by the tagline 'Surprise and Shine', which, considering the leadership change, might be doing some quiet heavy lifting. Yes, Tim Cook has stepped aside and Ternus is the new CEO.
If leaks are anything to go by, the spotlight stays firmly on the iPhone 18 Pro Max and Pro, though Apple, true to form, has not confirmed specs or pricing just yet. The real scene-stealer might not even be a Pro model, though. The long-rumoured foldable iPhone Ultra is expected to make its debut here, and if it does, it will likely walk away with most of the headlines.
Know More About iPhone 18 Pro Max Price And Pre-orders In US - Leaks And Rumours
Also, from the iPhone 18 Pro Max launch event, expect the usual supporting cast too: updated Apple Watches and AirPods are also tipped to show up.