Apple did its part in teasing us when it announced the Surprise and Shine event on August 26. With John Ternus stepping into Tim Cook's shoes, the iPhone 18 Pro Max launch already looks like a huge deal, especially with what it is expected to be accompanied by: the foldable iPhone Ultra. So, buckle in, because Apple event looks like it could be quite the ride.
But before that, here is everything you need to know about the iPhone 18 Pro Max launch date, time in India (IST) plus when and where to watch Apple event live online.
Mark it, set a reminder, do whatever it takes: the iPhone 18 Pro Max launch date and time in India is September 9 2026 at 10:30 PM IST today, live online from Apple Park in Cupertino.
This year's keynote runs under the tagline 'Surprise and Shine', which, considering it's also Ternus's first turn at the mic as the CEO, feels less like a coincidence and more like a statement. Yes, he may well be there to surprise and shine in equal measure.
As far as where to watch is concerned, for those tuning in from India, the official Apple website and their YouTube Live handle remain the go-to options online, while Apple TV app will carry the keynote too, so pick your screen and settle in.
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This Apple launch event will likely skip the usual September script altogether. The iPhone 18 Pro and iPhone 18 Pro Max are tipped to hog most of the spotlight, but they will not be doing it alone; Apple's long-teased first foldable, the iPhone Ultra, is expected to make its debut too. And notably, there will not be any sign of the Apple iPhone 18 at the event, which will likely launch in the Spring of 2027.
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Throw in Apple Watches along with AirPods, and September 9 starts looking less like a routine keynote and more like Apple clearing its entire backlog in one evening.