Ferrari has unveiled the Luce, its first fully electric supercar, marking a historic shift for the brand famed for roaring combustion engines. The futuristic, glass-heavy Ferrari Luce design was shaped by Jony Ive and Marc Newson, while the cabin blends physical controls with subtle OLED displays. Four electric motors deliver sub-2.5-second 0–60 mph runs, 190+ mph top speed and about 330 miles of range.
For a brand built on roaring engines and decades of racing heritage, Ferrari stepping into the electric era was always going to be a defining moment. Now, that moment has arrived with the debut of the Ferrari Luce, the marque’s first fully electric supercar. Ferrari Luce designers are the iconic Jony Ive of Apple fame and Marc Newson. As a result, the supercar comes with a striking futuristic silhouette. The Ferrari Luce is packed with performance-focused engineering and signals a bold new chapter for the Italian luxury carmaker without abandoning the emotion Ferrari is known for.
The Luce marks Ferrari’s first production-ready fully electric vehicle. While the company has experimented with hybrid technology in recent years, this is the first time it has completely moved away from the traditional combustion engine.
The name ‘Luce,’ which translates to ‘light’ in Italian, reflects the car’s philosophy of blending speed, innovation and a lighter, more modern driving experience. Ferrari says the EV has been developed to retain the thrill and character expected from the brand, even without the signature engine soundtrack.
One of the biggest talking points surrounding the Luce is its unconventional design language. The project was shaped in collaboration with former Apple design chief Jony Ive and designer Marc Newson, resulting in a sleek, glass-heavy exterior that feels futuristic yet elegant.
Inside, Ferrari has intentionally avoided an overly digital cabin. Instead of relying entirely on giant touchscreens, the Luce combines physical controls with subtle OLED displays. The interior features a floating centre console, a leather-heavy finish, a 12.5-inch instrument cluster and aviation-inspired details that add a sense of theatre to the driving experience.
The supercar is powered by four electric motors, with one dedicated to each wheel, helping deliver exceptional acceleration and handling. The Luce can reportedly sprint from 0 to 60 mph in under 2.5 seconds while reaching a top speed of over 190 mph. Ferrari estimates the driving range at around 330 miles on a single charge.
The company has also developed an external sound amplification system designed to make the EV feel more emotionally engaging on the road. The Ferrari Luce is expected to start at around €550,000 in Italy, which roughly converts to $640,000. Positioned as an ultra-exclusive electric supercar, the Luce will likely be produced in limited numbers, staying true to Ferrari’s strategy of maintaining rarity and desirability across its lineup.
Unlike several EV rivals chasing record-breaking battery range, Ferrari focused on responsiveness and driver involvement. The company believes emotional connection matters more than simply offering the highest mileage figure in the segment.
Ferrari CEO Benedetto Vigna has stated that the Luce was engineered to feel exciting behind the wheel rather than function purely as a long-distance electric cruiser.
The Luce’s unveiling is more than a product launch; it’s a statement of intent. Ferrari has already expanded its sacred Maranello campus, weaving EV production seamlessly alongside hybrids and the last pure petrol bloodline. With the Luce, the house of the prancing horse is betting that the world’s most discerning enthusiasts are ready for a new kind of drama, one where silent, instant torque replaces the crescendo of a V8, and light itself becomes the ultimate luxury.