The age-old debate in sportswear, at least in India, for as long as we can remember, has been between the three powerhouses: Nike, Adidas and Puma. In recent years, we have seen international brands launch in India and sort of divide this monopoly. For example, Asics in 2015 and, more recently, Lululemon has come to India. But if you need a safe bet on a pair of shoes, activewear or some sort of gear that will last you a minimum of 7–10 years, then Nike, Adidas and Puma were the places to go.
Each has a distinct category that makes it shine. Here is what is in store for some of them in 2026 so you can decide what's worth your money and investment before the year's end.
Recently, in October 2026, Nike launched its first running shoe designed specifically for India, the Nike Vegam Run. While it's high time brands cater to the diverse, unique conditions that we function and train in, India is different. The roads are different, the footpaths and everything else. We needed a shoe that was going to be functional enough to tolerate the bumps and deliver comfort as well as look good. Nike did exactly that. Developed with inputs from Indian runners, the shoe focuses on cushioning, breathability and durability, making it a practical option for everyday running and regular wear.
Nike's expanded Pegasus range is also worth exploring. The Pegasus 42 brings updated responsiveness to one of the brand's most established everyday running franchises.
Nike Vegam Run: ₹3,795
Pegasus 42: ₹12,995
The most value for money in this list is Puma. Relatively priced lower than the other two, its Velocity Nitro 5, launched in July 2026, is one to consider if you are looking for an everyday running shoe. Featuring updated NITROFOAM cushioning, it is designed to offer a comfortable, responsive ride across different types of training. You can count on Puma to deliver high-performance tech features and a good-looking shoe.
Velocity Nitro 5: ₹12,999
Adidas has had a particularly interesting year, especially if performance footwear is what you are shopping for. Its Adizero range continues to be a major talking point, with the Adizero Adios Pro Evo 3 making headlines in 2026.
For lifestyle shoes, Adidas continues to balance its sporting heritage with contemporary design. Its collaboration with Australian label Song for the Mute, which reimagines the Supernova Rise 3, is an interesting example of performance footwear meeting fashion sensibilities.
Adizero Range: ₹1,999 to 17,999
Your choice between the three depends entirely on your needs and the price you're willing to spend. If performance is your priority, Nike and Adidas have some compelling options. If you want a balance between price, everyday comfort and performance, Puma makes a strong case for itself.