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Turns out 'must buy' was not just marketing talk. New data about GTA 6 price point shows which edition has emerged as the favourite of the fans. Sensor Tower data shows that, not the $80 Standard Edition but the pricey $100 Ultimate Edition has emerged as the favourite. In fact, an astonishing 89% of GTA 6 preorders are for the $100 ultimate edition, dwarfing the $80 GTA 6 standard edition almost entirely. For context, premium editions typically pull in just 10-20% of preorders industry-wide, making this split extraordinary. Split by platform, the GTA 6 preorders barely budge - 90% on Xbox, 88.5% on PlayStation- suggesting this isn't a platform quirk.
Karl Kontus, SVP and GM of Video Game Insights at Sensor Tower, says special editions always do well during preorders since the earliest buyers tend to be the most dedicated fans willing to splurge.
But even by those standards, a 90% premium share is uncharted territory- "a 50% premium share during preorders is a great number," he notes, which puts GTA6 nearly double the bar for what usually counts as impressive.
GTA 6 pricing, he argues, is doing a lot of the heavy lifting. The gap between $80 and $100 isn't large enough to deter anyone who has already decided this is the game of the year. The GTA 6 ultimate edition is not a filler - it comes loaded with exclusive vehicles, weapons, and a custom mod shop.
Kontus expects the premium share to cool off as more casual buyers arrive closer to launch, predicting the split could land nearer 50/50 once marketing ramps up in the final stretch. Still, GTA 6 remains nearly impossible to benchmark.
As for total volume, current preorders sit at 4.3 million, with 77% on PlayStation versus 23% on Xbox. Extrapolating "normal" trajectories would suggest 40 million+ by launch. For comparison, Cyberpunk 2077 hit 8 million preorders total. GTA 6 is playing an entirely different game.
