5 GTA 6 PS5 Ad Points To Know: Trailer 2 Recut, Fan Backlash, August 27 Reveal

We present here 5 GTA 6 PS5 ad points Sony made including the trailer 2 recut, fan backlash, August 27 Extended Look on Netflix and more.
GTA 6
The latest GTA 6 PS5 ad reuses Trailer 2 footage with a brighter colour grade, reigniting fan debate ahead of the August 27 Extended Look.Rockstar Games
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Sony has figured out something the GTA 6 marketing team clearly already knew - you do not need new footage to break the internet; you just need to repackage the old footage well enough that everyone loses their minds anyway. A new GTA 6 PS5 ad dropped, and despite showing nothing fans have not seen already frame-by-frame, it is still somehow the topic of the hour. Here is everything you need to know about the top 5 GTA 6 PS5 ad points Sony made including the trailer 2 recut, fan backlash, August 27 Extended Look on Netflix and more.

5 GTA 6 PS5 Ad Points To Know

Between the 'It Happens on PS5' campaign context, a brighter colour grade, and the by now-mandatory downgrade Reddit debate, there is more going on in the GTA 6 PS5 ad than being 'just an ad'. And with the real GTA 6 Extended Look on Netflix still a week away, this is the Sony way of keeping the hype pot warm without spilling a single new drop.

GTA 6 PS5 Ad: Part of a Bigger Campaign

The GTA 6 PS5 ad is no't a standalone drop - it is the newest wave of Sony's 'It Happens on PS5' campaign, confirmed by SIE's VP of global marketing Isabelle Tomatis. GTA 6 shares the minute-long spot with Marvel's Wolverine, God of War Laufey, and 007 First Light, which is a genuinely stacked lineup to be sharing screen time with.

No New GTA 6 Footage, But the Most Recent Cut

Before anyone gets ahead of themselves- there is no new GTA 6 gameplay or story here. Both clips, Jason riding beneath a low-flying plane and Lucia's getaway car with Jason leaping aboard, come straight from GTA 6 Trailer 2. What's different is presentation: the getaway scene now runs full screen instead of letterboxed, with a brighter color grade and subtle changes to Lucia's hair and eyebrows.

The GTA 6 Downgrade Debate Is Back

Naturally, fans immediately started picking the GTA 6 footage apart. Some Reddit users called the graphics 'rough' or a step down from the trailers. Others argued it is just a direct rip from Trailer 2 in motion, which makes quality tough to judge either way. The jury is still out, and it probably will be until the next real gameplay reveal.

It Is Not The First PlayStation Rodeo With This

Sony has been here before - a 'Plays Best on PS5' push launched back when pre-orders opened on June 25, then went quiet for weeks. This new spot picks that marketing thread back up, following the exclusive partnership Sony and Rockstar confirmed back in May.

The Real GTA 6 Event Is Still Coming

Consider this the appetizer. The main course lands August 27, when "Grand Theft Auto VI: An Extended Look" premieres on Netflix at 3 p.m. ET, moving to YouTube and Rockstar's site free six hours later. Neither runtime nor format has been confirmed, though Zelnick himself teased more to come, calling it just the start of "appetizers, main course and dessert."

Bottom line: this GTA 6 PS5 ad is not the reveal, it is the warm-up act - and if the pace set by Sony is any indication, the real show has not even started yet.

Esquire India
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