WatchTime New York 2026: Dates, Brands, Tickets and All the Exciting Details

New York City's Gotham Hall is a Beaux-Arts bank building with marble columns and a ceiling that makes you stand up straighter. For three days in October, starting October 16 to 18, it is set to become the best place in America to be a person who cares about time.

Forty-eight brands including Chopard, Zenith, G-Shock, Urwerk and more are gearing up to show off their timpieces at WatchTime New York 2026. Whether you love a traditional finishing, an unconventional design, or a new kind of timepiece, the upcoming WatchTime has something for all watch enthusiasts.

Bringing together luxury watch brands, independent watchmakers, collectors, and horology enthusiasts for three days dedicated to fine watchmaking, here's everything you should know that will make your excited about New York City's biggest watch event of 2026.

The exhibition brings together an impressive mix of established maisons and independent watchmakers. Participating names include Blancpain, Chopard, Piaget, Zenith, MB&F, Ulysse Nardin, Oris, Citizen, Laurent Ferrier, and Urwerk. From traditional Swiss mechanical movements to unconventional displays and cutting-edge materials, the lineup offers something for collectors with varied tastes.

Several timepieces are expected to draw attention during the event. Highlights include the Kudoke 3 Raspberry, the Citizen Eco-Drive Photon, and innovative creations from brands such as MB&F, Zenith, and Daniel Roth.

Moreover, visitors can explore distinctive dial designs, intricate movements, and new interpretations of classic watchmaking traditions. The exhibition also offers an opportunity to discover independent brands whose experimental approach often challenges conventional ideas of timekeeping. But that's not all why WatchTime is New York City's biggest watch event of the year.

WatchTime New York 2026 extends beyond the traditional watch fair, offering a more immersive experience for collectors, enthusiasts, and industry insiders. Alongside the opportunity to explore new releases and meet the people behind the brands, the event features exclusive VIP experiences, social gatherings, and opportunities to connect with the wider horological community.

The weekend begins with a VIP cocktail reception on Friday, October 16, setting the tone for three days of watchmaking, conversation, and networking. VIP access offers an opportunity to experience the event in a more intimate setting, meet fellow collectors, and engage with participating brands beyond the exhibition floor. Special brand activations and curated experiences further enrich the programme, bringing visitors closer to the craftsmanship and stories behind the timepieces.

Dining and social experiences are also an important part of the broader WatchTime community, creating opportunities for collectors and industry professionals to connect over their shared passion for watches. Where special dinners or invitation-only gatherings are offered, these provide a more personal setting for conversations with brand representatives, watchmakers, and fellow enthusiasts. Specific dinner arrangements and access requirements should be confirmed through the official event programme.

Beyond the social calendar, panel discussions explore the ideas shaping today's collecting culture, from the motivations behind acquiring a timepiece to the growing appeal of neo-vintage watches. These conversations provide insight into changing collector preferences, the influence of independent watchmakers, and the balance between heritage and innovation in modern horology.

WatchTime New York 2026 takes place at Gotham Hall, 1356 Broadway, New York City. The VIP reception is scheduled for Friday, October 16, while general admission sessions run on Saturday, October 17, and Sunday, October 18. Single-day general admission tickets were listed at $50, although availability varies by session.