5 Best New Watch Launches: Citizen EcoDrive, Casio G-Shock, Franck Muller Grand To Seiko Godzilla

This week delivered as many as 5 watches that made headlines. One borrows its design from a Disney parade, another from a concert grand piano, and one even has three heads and breathes fire, metaphorically, of course, on your wrist. Whether it’s chiming mechanisms, Godzilla collaborations, or straps built for a cult classic, this lineup proves watchmakers are done playing it safe. Here are 5 new watch launches genuinely worth knowing about including Citizen EcoDrive, Casio G-Shock, Franck Muller Grand, Seiko Godzilla, and Audemars Piguet Minute Repeater. We reveal watch prices too.

Citizen Sorcerer Mickey's 100th Anniversary Macy's Parade Watch

A dark blue dial carries original Disney artwork of Sorcerer Mickey, framed by gold star markers and a light-powered Eco-Drive movement. Limited to 500 pieces, it comes with a sapphire crystal, date display, and 5 bar water resistance, sold exclusively through Macy’s and Citizen’s own store. 

The Citizen Sorcerer Mickey will cost you around $395 (approx Rs 37,000).

Casio G-Shock x Bamford London Bark & Jack Strap

Not a watch itself, but an accessory built for one, this 24mm nylon strap in black with an aqua blue edge is designed to pair with G-Shock models like the DW-6900, GM-5600, GM-2100 and GA-2100, finished with matte black hardware throughout.

The Bark & Jack strap will cost you around £35 (approx Rs 4,000).

Franck Muller Grand Curvex Piano 7 Days Power Reserve

Inspired by a concert grand piano, this watch pairs a mirror-finished black enamel dial with the hand-wound Calibre 1700, delivering roughly seven days of power reserve through a pointer-style indicator, all housed in a curved 53.1 × 36mm case.

The Franck Muller Grand Curvex will cost you around ¥4,818,000 (approx Rs 29 Lakhs).

Seiko x Bandai King Ghidorah Godzilla Minus Zero Watch

King Ghidorah takes over this dial with claw-shaped hour markers and gold-toned pushers, built around a quartz movement rated accurate to ±15 seconds monthly. It ships with a presentation box, adjustment tool and three-year warranty attached.

The Seiko Godzilla watch will cost you around ¥66,000 (approx Rs 40,000).

Audemars Piguet Minute Repeater Supersonnerie Collection

Three chiming watches join AP’s lineup, two Royal Oaks and one Code 11.59, all built around the hand-wound Caliber 2953 and the brand’s patented Supersonnerie acoustic system, refined over eight years with watchmakers, musicians and Swiss researchers.

The Audemars Piguet Minute Repeater will cost you around $398,477 (approx Rs 3.73 Crore).

In effect, watchmaking in 2026 seems to have refused to stick to just telling time as is clear from Disney nostalgia to monster movie crossovers.