If bridal couture is the centrepiece of Indian luxury, you’ll be correct to assume that it’s always evolving, and making dynamic strides both in terms of artistic grandeur and contemporary luxury. Redefining what’s been celebrated in the past while looking ahead at what’s going to be the face of the future. This evolution reflects a broader shift – luxury isn’t about what you possess but more about what you’ve experienced, a realm where heritage and innovation coalesce.
At this interaction, GREY GOOSE Vive Le Voyage emerges not just as an experience but as a catalyst for cultural elevation, inspiring a fresh language of design and artistry.
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On a fashionable September evening, New Delhi witnessed a night of unparalleled sophistication and elegance as GREY GOOSE Vive Le Voyage partnered with renowned couturier Amit Aggarwal for an extraordinary cultural symphony, for its second edition of Cocktail Couture. The atmosphere came alive as they unveiled ‘Exon: The Code of Light’, a collection that reimagined French excellence into a couture of refined artistry and creativity. Amit Aggarwal, known for his sculptural mastery and futuristic silhouettes, found inspiration in GREY GOOSE Vive Le Voyage’s resonance to the glacial smoothness of French Alps, an influence that also extended to mixologist Avinash Kapoli’s curated cocktails. It wasn't just a fashion showcase; it was a spellbinding rendition to the question: how does one elevate the purity of nature, French elegance, and alpine elegance into a new form of couture?
An Alpine Elegance
Guests entered a luminous glasshouse reimagined as a crystalline runway. At its core, a massive glacier sculpture, glassy and ridged, loomed under light projections that created the illusion of an ice cavern. The venue, awash in hues of glacier blue and pristine white, echoed the alpine brilliance of GREY GOOSE Vive Le Voyage, turning into a portal of artistic precision, pure, and alpine wonder.
Actor Kalki Koechlin arrived as the living embodiment of the evening’s theme, introducing the guests to a collaboration that was deeply symbolic to her own path. In a bilingual toast, she celebrated the balance between her French and Indian roots, her words echoing the very heart of the event: a convergence of French luxury with Indian ingenuity. A mood of crystalline intimacy unfurled across the room as Sahil Vasudeva’s live piano score began, becoming a living embodiment of space, creating an atmosphere of elegance that served as the perfect prelude to the showcase.
The Cocktail Couture
The highlight of the evening was Amit Aggarwal’s couture showcase, ‘Exon: The Code of Light’. Drawing inspiration from GREY GOOSE Vive Le Voyage’s legacy of sophistication and its philosophy of magnifying nature with timeless flair, Amit Aggarwal reimagined his collection as “liquid architecture”- garments created with the same precision, purity and elegance that define the ethos of the spirit. An exemplary example of Indian craftsmanship in the new era, the collection featured sculptural silhouettes and futuristic textures in translucent textiles and metallic structures that mirrored the facets of ice. The creation embodied refinement, balance, and French flair, transcending disciplines to echo GREY GOOSE Vive Le Voyage’s essence of innovation, elevated living, and joie de vivre - an unapologetic celebration of living life fully.
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Speaking about his collection, Amit Aggarwal shared “When one speaks of high fashion, it has always been synonymous with French couture, and this collaboration with GREY GOOSE Altius challenged me to explore “how one elevates the purity of nature, French elegance, and glacial smoothness into a new form of couture?” The answer became clear: when something is already crafted to perfection, you let it speak for itself.”
Showstoppers Ibrahim Ali Khan and Sharvari Wagh glided down the runway, draped in Benarasi weaves with sharp geometric lines and jewel tones, an entrance embodying couture as a peak expression of imagination and craft.
Beyond the Couture
Extending his vision beyond the runway, Amit Aggarwal unveiled a bespoke couture barware collection, a natural homage to French excellence. The sculptural barware and reimagined stirrers, rendered in serene shades of icy blue and teal, echoed the poetry of glaciers. This was more than a partnership; it was a conversation where two worlds intertwine, inspiring Amit Aggarwal to sculpt garments alive with glacial purity and mixologist Avinash Kapoli to craft cocktails of liquid artistry. Guests were treated to a specially curated collection of Altinis by Avinash Kapoli, whose bespoke cocktails - Alpage Vert, Sel des Cimes, Pomme en Altitude, and Éclat du Soir - poured the glacial smoothness of Altius with a nod to Indian flavours.
Siddhant Kapoor, Brand Manager - Premium White Spirits at Bacardi India said, “Grey Goose Altius is an ode to elevated living, where refinement, clarity, and exceptional craft come together. With this edition of Cocktail Couture, our collaboration with visionary designer Amit Aggarwal goes beyond indulgence to craft sophisticated cultural moments. It truly reflects the GREY GOOSE Altius ethos: French excellence, artistic innovation, and the ability to transform every detail into an elevated experience. We believe joie de vivre is an experience, and Cocktail Couture was a spectacular testament to that, reimagining celebratory occasions for those who seek nothing less than the extraordinary.”
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A New Age of Luxury
The night was a conversation between global cultures and disciplines. By bringing together Indian creative excellence and French elegance, the collaboration demonstrated that the peak of luxury lies in the seamless dialogue between elevation and sophistication. This partnership between GREY GOOSE Vive Le Voyage and Amit Aggarwal proved that luxury is increasingly about fluidity, inclusivity, and collaborative spirit, creating an experience that is lived, not just owned—a memory that transcends traditional boundaries.