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For a city with a long-standing relationship with art, design and culture, Kolkata’s tryst with luxury runs deep. The latest addition to its luxury landscape comes with Off-White™, which has opened its third retail store in India at Quest Mall, following its locations in Bengaluru and Delhi.
The brand officially opened its doors with Bollywood actor Shanaya Kapoor. The Kolkata debut brings the label’s signature mix of Italian craftsmanship, industrial design and contemporary youth culture to Eastern India’s cultural hub.
Brand Concepts Ltd. will operate the new location. The new store blends modern minimalism with raw industrial motifs, featuring clean architectural lines, curated spatial aesthetics and bold contrast elements that serve as a backdrop to the collections.
The offering spans apparel, footwear and accessories from the brand’s latest seasonal collections, giving shoppers access to a retail experience offering the best of fashion, youth culture and design.
Late designer Virgil Abloh founded Off-White™ in 2013. It has since earned its name as the brand that bridged the gap between accessible urban streetwear and high fashion. Its seasonal men’s and women’s collections, alongside objects, furniture and publications, reflect its broader vision to influence culture as a whole, as opposed to being limited to clothing. With its design studio based in Milan, the brand draws on Italian craftsmanship while maintaining a global outlook on design and contemporary trends.
Shivika Goenka, Director - Luxury & Education, RPSG Group, says, "The future of luxury in India is being shaped beyond its traditional centres. Kolkata has always had a strong instinct for design, culture and individuality, and today its luxury consumer is increasingly global in outlook. The arrival of Off-White™ at Quest reflects that evolution. Off-White represents a new generation of luxury, bold, culturally relevant and constantly pushing boundaries, and that is exactly the kind of global brand we want to bring to East India."
Launching the new Off-White™ store in Kolkata, Bollywood actor Shanaya Kapoor said, “Off-White has always had such a distinct way of bringing together street culture, fashion and individuality, and that’s what makes the brand so exciting. I love pieces that feel expressive and effortless at the same time, and Off-White really embodies that spirit. It’s always exciting to see how the brand continues to push the boundaries of contemporary fashion, and I’m thrilled to be here to celebrate its latest chapter in India.”
With Bengaluru, Delhi and now Kolkata forming its current Indian retail footprint, Off-White™ is continuing to build a physical presence across key metropolitan destinations in India. In Kolkata, this idea finds a new home, a place for fashion to act as a meeting point between design, culture and contemporary identity.