WHAT HAPPENS WHEN YOU GATHER A GROUP OF SHARPLY DRESSED YOUNG MEN, A WELL-WORN deck of UNO cards and a room humming with anticipation? It results in a game night where the stakes are just as high as the fashion. On the surface it looks like a friendly feud, but on closer look you can tell that the competition is not only sharp, but it’s also backed with Parisian craftsmanship.
The game’s on at Louis Vuitton—as the French fashion behemoth outs its latest campaign, photographed by Taiwanese visual artist John Yuyi, highlighting a design language in tune with today’s urban style-scape.
Co-created by PHARRELL WILLIAMS AND NIGO, this isn’t just a collection of garments, it is a living archive of two creative minds shaped by global street culture, Japanese craft, and an UNWAVERING BELIEF IN THE POWER OF COLLABORATIONLV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
The scene unfolds with the unexpected clash of style and strategy. Seated in what could pass for a high school hallway reimagined through a luxury lens, the boys are mid-battle, the guards are up and cards are fanned out. There’s a hint of mischief in the air. Smirks are exchanged and the player alliances are constantly shifting.
The room is dynamic, but the fashion keeps it grounded. There are sculpted bomber jackets, checkerboard prints, sashiko stitches on the denim and logo heavy bags that steal the show. The contrast between the sharp tailored suits and the soft Sakura pink jacket beautifully mirrors how the fashion is strategic, layered and unpredictable, much like the game itself.
The collection is co-created by Pharrell Williams and NIGO, a tribute to their decades-long friendship and shared visual language. This isn’t just a collection of garments, it is a living archive of two creative minds shaped by global street culture, Japanese craft and an strong belief in the power of collaboration.
LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
With the pulse on contemporary urban culture and a focus on superlative craftsmanship, Pharrell Williams is taking Vuitton's legacy of luxury forward, while writing a new chapter in its ever evolving story LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
The garments tell that story with clarity. Sakura-pink denim nods to Tokyo springtime, while varsity jackets reference subcultural pasts that feel both nostalgic and fresh. Each piece reflects a duo who get that style is as much about feeling as it is about fashion.
Friendship is tested over a ‘Draw Four’ and trust dissolves with a well timed ‘Reverse’ card, and through the chaos, the clothes move and settle with subtle confidence. Luxury here arrives with a knowing glance, a killer coat and the thrill of knowing exactly when to play your next card. Because sometimes, the most memorable moments don’t happen on runways or red carpets. Sometimes, they hap pen around a table, surrounded by friends, in the middle of a game you don’t intend to lose.
LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
LV FALL WINTER 2025 PHOTOGRAPHER: JOHN YUYI ART DIRECTION: CONVOY STYLIST: MATTHEW HENSON HAIR: KARIM BELGHIRAN MAKE-UP: AURORE GIBRIAN
To read more stories from Esquire India's August 2025 issue, pick up a copy of the magazine from your nearest newspaper stand or bookstore. Or click here to subscribe to the magazine.
