This Haircare Range Will Help You Repair Two Years Of Hair Damage

Hair damage is a real cause of concern for many, many people. Everything from environmental factors to our own lifestyle impacts our hair, and how it looks and feels. And if you've ever dealt with hair damage, you'd know it isn't the easiest thing to deal with. That is, of course, if you aren't using Naturali's Bond Repair Range.

Nature-inspired and backed by science, you'd know Naturali as the personal care brand from Guiltfree Industries Pvt. Ltd., the FMCG arm of RP-Sanjiv Goenka Group. The brand that's come to be loved for their thoughtful yet effective products has now launched it's professional hair care range that consists of a shampoo, conditioner and hair serum built on the science of TeraBond, a patented technology from the US, combined with a set of targeted bioactives like Chia Seeds, Moringa, and Bamboo Extracts, that work together to repair & strengthen hair from the inside out.

This range comes after four years of research, so you know it's good, and is formulated specifically for excessively damaged, chemically treated, and bleached hair. Basically, it's everything you've been looking for when it comes to solving your hair woes.

This exciting new range was recently launched with an Instagram live in partnership with iDiva, in a session that brought together Naturali's Vice President - Strategy and M&A, Urvashi Bhura, with Business Head – Personal Care, Anirrban Mukherjii, along with Nauheed Cyrusi, R&D Head – Personal Care, Vikas Pawaskar, and influencer, Sirin Hazari. This live was moderated virtually by iDiva host, Ekanshi Garera. 

Cyrusi, who has long struggled with severely damaged hair that most shampoos fail to nourish, tried the range ahead of the launch and shared feedback that directly informed the R&D team's formulation process. As Urvashi Bhura put it, this launch is " a reflection of where Naturali is headed", adding, "Younger consumers are investing more in self-care, but they're also making more informed choices. The Bond Repair Range was created with exactly that mindset: built on science, designed for performance, and made accessible for everyday use." 

The Naturali Bond Repair Shampoo and Conditioner are priced at ₹549 each, and the Hair Serum at ₹699. The entire range is available now on naturali.co.in and Amazon.