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Why Do We Keep Playing Love’s Tug-Of-War?

Are anxious and avoidant attachments the real reason behind our endless romantic cycles?

By Spandan Fulkar | LAST UPDATED: MAR 24, 2025
Courtesy: IMDB

It's 2 a.m., and you're scrolling through Instagram, pretending it's casual but low-key looking for anything to take the edge off those breakup vibes or that weird argument you had with your partner. And, as if the algorithm knows your life better than you do yourself, pop up those reels dissecting attachment styles. Those terms, anxious attachment and avoidant attachment, feel written for you — or at least for someone going through the same rollercoaster of emotions that you are. And in this twilight hour, the captions and comments have cracked the code on your whole dating history. If you're anxiously attached, you're magnetically attracted to avoidants, fated to rewind a loop of closeness, withdrawal, and futile longing. It sounds almost too easy, but the haze of a breakup doesn't help your critical eye.

The attachment theory goes way back to John Bowlby and Mary Ainsworth, researchers who wrote extensively on the development of early attachments with caregivers and how these shape our adult attachment styles. Their research indicated that the ways in which we create bonds with our caregivers as children well into adulthood continue to influence how we approach intimacy and independence. In short, those "I need you, but don't get too close" feelings that might arise on date three? They can be traced right back to childhood, making the emotional messiness of dating feel as inevitable as the sound of a Taylor Swift song after a breakup. Speaking of Swift—who, let's be honest, might be the unofficial poet laureate of complicated love stories—she has that perfect line: "I never trust a narcissist, but they love me." It's not exactly about attachment theory, but it's a nod to the paradox of attraction that often defines the anxious-avoidant dynamic.

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For the most part, many of us embody, at some point, anxious attachment — the familiar urge to cling to someone, obsess over their texts, and fear being left alone.

The whole anxious-avoidant dynamic is far from new, of course. A classic and timeless trope, perfectly shaped to the chaos of modern relations. It's the kind of story that somehow feels fresh and painfully familiar. It’s like Ted Mosby in How I Met Your Mother —  his pursuit of love with the passion of an idealistic romantic, even as he finds himself repeatedly thrown into situations in which his anxieties clash with someone's detachment. He wants that fairy-tale closeness; he is the poster child for anxious attachment, always hoping for that "perfect" partner who can give him stability. But the partners he's drawn to? Often independent, sometimes emotionally elusive Robins of the world who leave him in a constant state of longing, unsure if he's too much or if they're just not "in it" enough.

Courtesy: IMDB

One more iconic representation of anxious attachment can be seen in Ross Geller from Friends. Throughout the series, he displays numerous traits of anxious attachment, particularly in his tumultuous relationship with Rachel Green. Ross's clinginess and obsession with maintaining their connection often lead to emotional turmoil, showcasing his fear of abandonment.

It's not a new phenomenon, but it feels more amplified today. Our own tech-driven, commitment-optional world has taken the old anxious-avoidant tension and turned it into steroids. Indeed, it's surprising that dating apps do not have an "attachment style" section right next to "work and education." It would probably save many of us from heartache.

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For the anxious partner, the avoidant’s aloofness feels like a challenge to win them over. For the avoidant, the anxious partner’s depth of feeling offers a taste of something meaningful without the commitment that overwhelms them. They’re different frequencies that somehow align just enough to create the bittersweet tune of “almost love.”  

The Age-Old Dance of Opposites

The anxious-avoidant dynamic might feel like a product of our fast-paced, swipe-right world, but in reality, it is a tale as old as time. These patterns have deep psychological roots, stemming from attachment theories that suggest people's romantic styles echo the ways they bonded (or struggled to bond) as children. The anxious partner is always craving closeness, which becomes a balm for inner insecurities, a healing balm for them to heal from through another's love. The avoidant partner, on the other hand, often feels that intimacy is overwhelming, threatens independence, and might retreat when things are about to get serious. This dance of opposition sets up attraction both magnetic and heart-breaking, with such a concentrated push-pull that forces these two opposing types to come together when their very needs and aims seem hopelessly set on a collision course.

Courtesy: Getty Images

In an Indian context, this tension can further tangle. Indian society has always given a premium value to close-knit relationships within the family, so that an anxious partner might undergo a kind of double pressure. This makes them all the more want reassurance and closeness because of the cultural expectation to "settle down" and seek validation through family-approved stability. Now that dating has become so casual and commitment, so elusive, the avoidant partner might thrive in this era of casual dating apps and independence-driven narratives where relationships are fluid and the expectation of commitment is much lower than previous generations. But for the anxious, it is a dizzying rollercoaster of ambiguity in which the desire to form a meaningful connection more often than not goes wanting.

Talking about this intricate dance of anxious-avoidant relationships, Surabhi Gupta (Dand), a Counselling Psychotherapist, Mindfulness Coach, Pranic Healer, and Co-Author, sheds light upon the powerful, almost magnetic, attraction that exists between partners possessing opposing attachment styles. "An anxious-avoidant relationship feels like an emotional tug-of-war," she said. "One person reaches for connection, while the other instinctively pulls back to maintain their autonomy. This push-pull dynamic is both captivating and exhausting, drawing people in because it taps into deep-seated needs for connection, safety, and validation-while simultaneously triggering core fears”.

The “Almost Love” Effect

So, what is it about this dynamic that hooks us? The simplest answer is that it feels intense. An anxious person finds validation and worth in connection, craving closeness and fearing distance. The avoidant, on the other hand, is just the opposite: they value independence so deeply that too much closeness feels smothering. And here's the kicker — when these two find each other, they get a taste of something elusive. Anxious are drawn to the independence and mystique of the avoidant, but an avoidant is glad to experience the depth of feelings an anxious reveal.  

Is This Fixable, or Are We Doomed to Repeat the Cycle?

In his book Attached, psychiatrist and neuroscientist Amir Levine gives the reader an interesting look at attachment styles in a deliciously healthy tug-of-war that brings a scientific edge to this time-honoured topic. He believes the cycle may be broken but suggests this is no passive process, it takes self-awareness as well as a willingness to change from both partners. Levine further instructs the anxious to learn to ground outside of the relationship so that they discover self-worth not reliant upon attention from the other. An avoidant needs to learn anew how to see intimacy as a freedom rather than an enslavement and a capability to be close and not bound.

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Perhaps what we need is exactly this trend of analysing attachment styles. All the awareness at our fingertips equips us better to understand and break free from these cycles. The goal is no longer to endure another Ross-and-Rachel or Ted-and-Robin type of relationship, hoping things will somehow magically work out and end happily ever after. We can avoid emotional whiplash now; we have the option to choose secure and mutual love.

Maybe it is exactly this new kind of consciousness that will be free from all the toxic repetition from pop culture and will find us real relationships.

Remember the lines from La La Land? The lyrics, "Here's to the ones who dream, foolish as they may seem…"