How To Throw A Foam Party

Let’s be real: if someone had told us last year that the guy who once sent us books in cardboard boxes would one day be dancing shirtless in a sea of foam on a $500 million yacht, we’d have politely asked them to log off. But lo and behold—Jeffrey Bezos, patron saint of capitalism and bald ambition, did exactly that.

Two days before tying the knot with Lauren Sánchez in Venice, Bezos decided that what his wedding weekend really needed was a good old fashioned foam party. Yes, the kind you haven’t thought about since that one regrettable sprint break trip to Ibiza. But Jeff brought it back—in Europe, on a yacht, surrounded by billionaires and bubbles.

Somewhere in the distance, Bo Burnham weeps softly into a bucket of biodegradable foam mix.

…Come on Jeff, you can do it / Foam the seas, you billionaire druid…

Um, also, if you’re new to the group chat and you’re not chronically online all time (teach me how), a foam party is essentially a rave…with a sudsy twist. The foam (produced by a special machine and solution) piles up into mountains of bubbles—sometimes up to 6 feet tall—inviting guests to dance, play, and question every decision that led them here.

Born in the 1930s, popularised in universities across North America and Europe, and now resurrected by one of the richest men on Earth—foam parties have done what few can: they’ve gone from frat basement to Forbes-worthy.

So, if you, too, feel the inexplicable urge to lather up your dignity in froth and stage your own soirée, let me help you. I went on the actual “foamdaddy.com” to find out how to do it right.

And here is your no-shame, high-gloss guide to throwing an adult foam party that even Jeff would approve of.

What You’ll Need

Let’s break it down. You don’t need a yacht, but it doesn’t hurt to fake it.

For starters, you need a foam machine and the right foam mix. You’d want to go for hypoallergenic, biodegradable, non-sticky and hopefully scent-free foam solution. Foamdaddy actually sells a premix, if you’re interested.

Lastly, I’d strongly recommend a venue that can handle all the foam and the dirt. Outdoors is best (backyards, terraces, beachside rentals, Bezos’ yacht). If you must go indoors, make sure there’s ventilation, high ceilings, and zero heirloom rugs.

If you want to “upgrade” it, you can also add UV tints, inflatable foam pits, and even blacklights. Maybe some people are still into foam-covered glow stick dance battles?

Jeff’s foam party wasn’t just a nostalgic nod to college. It was intentional. It was ridiculous. And it was fun. The key is to embrace the kitsch but deliver it with confidence. Maybe you can always level it up with a curated cocktail menu or fun towel stations.

Things To Keep In Mind

Please do inform your guests in advance to wear something they’re comfortable losing to foam. Also, maybe remember to tell them to get non-slippery shoes. Keep towels and hydration handy as well.

Foam parties are messy. They’re over-the-top. And that’s exactly why they work. They’re the anti-minimalist, the antidote to “quiet luxury.”

So go on. Channel your inner Bezos. Rent the machine. Order the float. Lather your life in bubbles. Go for it. I’m not judging.