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Talk about surprise album rollouts, and Drake just took the cake. At the ICEMAN episode 4 livestream, Drake announced three albums titled ICEMAN, Habibti and Maid Of Honour, with all of them already out on streaming platforms (yes, you read that right).
Drake has been promoting ICEMAN for weeks, as his next solo album following 2023’s For All the Dogs and his feud with Kendrick Lamar in 2024. The livestream ended with the reveal that Habibti would arrive first, followed by Maid Of Honour, before ICEMAN closes out the trilogy.
Much of the anticipation around the album came from Drake’s large-scale promotional campaign across Toronto. In April, the rapper installed a massive ice structure in downtown Toronto with the ICEMAN release date hidden inside. Fans gathered around the installation attempting to melt and break apart the ice using tools, hairdryers, campfires and even flamethrowers before authorities stepped in over safety concerns.
The installation eventually became one of the defining visuals of the rollout, with livestreamer Kishka reportedly discovering the May 15 release date hidden inside the structure after breaking through the ice.
Drake continued the promotions through 4 livestream (called the ICEMAN Livestream episode 1-4), where he previewed unreleased tracks including What Did I Miss? Over the following months, he continued expanding the rollout through additional livestream installments that later introduced singles such as Which One featuring Central Cee and Dog House featuring July Wolf and Yeat. Ahead of the album’s release, Drake returned with the fourth installment of the livestream series, which ultimately became the stage for the surprise announcement that ICEMAN was part of a three-album rollout alongside Habibti and Maid Of Honour.
The livestream described ICEMAN as a “visual album” that presents “a theatrical interpretation” of Drake’s thoughts and experiences over the past two years. The broadcast included appearances from Drake’s son Adonis, comedian Shane Gillis and previously teased collaborators including Future.
The stream also revisited Toronto landmarks and incorporated footage connected to the album rollout, including the large explosion filmed at Downsview Park last month during what Toronto police later confirmed was part of a video shoot.
Already out on streaming on all platforms, Habibti includes 11 tracks:
Rusty Intro
WNBA
Slap The City
High Fives
Hurrr Nor Thurrr
I’m Spent
Classic
Gen 5
White Bone
Fortworth
Prioritizing
Maid Of Honour features 14 tracks, including:
Hoe Phase
Road Trips
Outside Tweaking
Cheetah Print
Which One
Amazing Shape
BBW
True Bestie
Where’s Your Stuff Interlude
New Bestie
Q&A
Stuck
Goose and The Juice
Princess
The much-awaited ICEMAN contains 18 tracks:
Make Them Cry
Dust
Whisper My Name
Janice STFU
Ran To Atlanta
Shabang
Make Them Pay
Burning Bridges
National Treasures
B’s On The Table
What Did I Miss
Plot Twist
2 Hard 4 The Radio
Make Them Remember
Little Birdie
Don’t Worry
Firm Friends
Make Them Know