Popularity Kills! iPhone 18 Pro Max Launch Will Spell The Death Of This iPhone 17 Pro Max Colour

The new iPhone 18 Pro Max colour that is making waves is Dark Cherry. Now, if you have had the Cosmic Orange iPhone 17 Pro Max colour sitting in your cart for weeks, stop scrolling and start buying now. Why? Apple is about to pull the plug on the Bhagwa iPhone, and once September 9 2026 rolls around, that bright orange finish goes from shelf staple to a collector's item real quick. Yes, the iPhone 18 Pro Max launch is not just bringing new specs and features, it is also expected to announce the death of an era for this very loud, very loved iPhone 17 colour. Here is what is actually happening, and why the countdown is on not just for iPhone 18 Pro Max launch, but also for the impending death of the iPhone 17 Pro Max Cosmic orange colour.

You would think that if an iPhone colour got really famous, then Apple would likely retain it on its upcoming iPhones to boost sales, but that is not how Apple works. Popularity likely spells the death of that specific iPhone colour. Apple wants people to remember to love the iPhone itself, and not any of its colours.

Why iPhone 18 Pro Max Will Spell The Death of iPhone 17 Pro Max Cosmic Orange Colour

Multiple reports suggest the moment the iPhone 18 Pro Max launches on September 9 2026, Apple will announce the death of iPhone 17 Pro Max Cosmic Orange colour. The Apple rulebook is pretty consistent here: once a new Pro lineup drops, some of the old colours do not get a farewell tour, they just quietly disappear from the shelves.

iPhone 18 Pro Max Colours

The loudest iPhone 18 Pro Max colour will likely be Dark Cherry. This is a wine-toned red with purple undertones that reads deeper and moodier than Cosmic Orange it is likely to dethrone. The 2026 iPhone 18 Pro Max colours lineup is expected to include Dark Cherry, Light Blue, Dark Gray, and Silver. The iPhone 18 Pro Max will come in 4 colours this year against three last year.

This is not new behaviour from Apple, either. Pacific Blue, Sierra Blue, Deep Purple, every standout Pro colour got its one season in the sun and never returned. Cosmic Orange, though, actually broke the pattern by getting very popular, especially in China, where it earned the nickname 'Hermes orange'. In India it was dubbed the Bhagwa iPhone.

Why Apple is replacing this iPhone 17 Pro Max colour may also have something to do with Cosmic Orange units reportedly developing a rose-tinted shift over time too, which may have quietly nudged Apple toward moving on.

What This Means If You Want The Bhagwa iPhone

Once the iPhone 18 Pro Max officially arrives, some Apple retail partners might hold onto leftover Bhagwa iPhone coloured stock a little longer, but that is never guaranteed.

So, ahead of iPhone 18 Po Max launch, if Cosmic Orange is non-negotiable for you, the window to buy one is closing fast. Miss it, and the refurbished or used market becomes your only real shot at owning the Bhagwa iPhone.