

With former CEO Tim Cook leaving and new one, John Ternus, taking over, Apple did something it does not usually do this September: it launched the iPhone 18 Pro and Pro Max on the 9th, and left the standard iPhone 18 waiting in the wings, reportedly until spring 2027. So yes, we got no regular model, and also no price tag attached to it, just buyers doing the math themselves. And there's actually a decent starting point for that math, sitting quietly on Apple's own India store: the standard iPhone 17, whose price was increased by over 20% after the launch of the new iPhones. So, here is what we know about the iPhone 18 price in India and the US.
In India, the amount to watch is Rs 99900, currently the starting price for the iPhone 17. Apple likes to keep its usual pricing pattern going, rather than increasing it every time a new iPhone launches. That keeps customers happy. However, things have changed, especially as component costs for Apple have skyrocketted. So, what will the iPhone 18 price in India be? Apple is widely expected to stick to the current, under-Rs 100000-mark.
However, a jump a little past this six figure mark is not off the table, but there is no confirmation that Apple is eyeing any other amount right now.
The standard iPhone 18 price in US is expected to be around the $899 mark. Apple recently raised iPhone 17 price by $100 over and above the rate it was launched in 2025. Nothing's official yet, so treat this as an educated guess rather than a confirmed figure.
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For context, know that the iPhone 18 Pro price starts at Rs 1,64,900, the iPhone 18 Pro Max is priced at Rs 1,79,900, and the iPhone Duo tops the lineup at Rs 2,99,900. If the base model does settle near Rs 99900, that leaves a huge Rs 65,000 gap between it and the Pro. Will that price structure make sense for Apple? Considering that Apple wants to turn both Pro models into ultra-luxury smartphones that are separated in almost every way from the standard, cheap models , it certainly does.