

Every festive season, the same ritual begins. Phones get a little cheaper, wallets get a little weaker, and suddenly that upgrade you were "definitely not thinking about" feels like a very sensible decision. This time, Apple iPhone fans have a date to circle. The Reliance Digital festive sale goes live on October 9, with the iPhone 17, iPhone 16 and iPhone 15 all in the mix. Effective prices start at Rs 55,399, and before you reach for your card, there are some details worth knowing, especially which sale deal is actually worth your money.
Let us start with the iPhone 17 price, and here the storage changes the story. It is listed in the 256GB variant at Rs 68,899, which means the newest of the three comes with the biggest storage on the list.
Step up to the iPhone 16, 128GB variant, and the effective price reads Rs 65,399.
The iPhone 15 price, 128GB variant, is the most affordable of the lot at Rs 55,399.
So the choice is simple on paper: the lowest entry price with the iPhone 15, and newer-generation picks with the iPhone 16, or the iPhone 17. However, do remember that the latest iPhone in market is the iPhone 18 Pro and Pro Max. Sadly, no discounts there.
There's a twist in the story though. Those prices are not the standard selling prices of these phones. They are effective prices, worked out after factoring in bank cashback and exchange bonus benefits.
In other words, the number on the poster is the number you reach only if everything lines up. Whether you qualify for the cashback and how much your old phone fetches in the exchange will decide what actually leaves your account.
So the smart move is a boring one. Check the applicable bank offer, find out your exchange value, and only then do the math on the final payable amount. Do that homework, and then decide which sale deal is actually worth your money - iPhone 17, iPhone 16 or iPhone 15. Also, factor in the fact that the older model you buy, the lesser years of Apple support you will get going forward and these phones may not be able to run the apps you want properly, from social media to gaming.