Best Homegrown Menswear Labels Right Now
From Péro to Naushad Ali, here's your guide to homegrown menswear brands redefining style
For the longest time, Indian menswear occupied two extremes—either the traditional sherwanis and bandhgalas reserved for weddings or the mass-market, western-inspired casuals that didn't offer much to us.
But a revolution has been brewing in India for the last few years.
Over the last decade, a new breed of menswear designers has emerged, hell-bent on dismantling the order of how fashion was perceived. They aren’t interested in churning out heritage pieces for nostalgia’s sake or replicating Western silhouettes. Instead, they’re carving out an aesthetic that is distinctly their own—where handwoven khadi shirts hold their own next to deconstructed jackets and block prints are making a comeback. These brands are embracing global influences while staying rooted in Indian textiles, sustainability, and a respect for artistry.
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This new guard of Indian menswear is fluid, expressive, and meticulously crafted. These designers are questioning everything—the idea of masculinity, the boundaries of craft, even the notion of what an “Indian” brand should look like in 2025.
Here’s a look at the disruptors of Indian menswear.
Péro
Aneeth Arora’s Péro has long been known for its whimsical, handwoven textiles and avant-garde layering, but its foray into menswear is a revelation. The brand’s latest collection, ‘Cuckoo & Co,’ is a kaleidoscopic tribute to the eccentrics—the rebels, the misfits, the unapologetically bold.
Sand by Shirin
At Sand by Shirin, the philosophy is simple: comfort and luxury should coexist. The brand, founded by Needledust’s Shirin Mann, champions fluid fits and size-inclusive silhouettes, making a case for conscious luxury. From Aloe Vera-infused cottons to Banana-silk blends, its materials read like an apothecary of nature’s finest offerings.
Itoh
New Delhi-based Itoh is a love letter to old-world craftsmanship, translated for today’s sartorially inclined man. The brand is built on a foundation of understated elegance—think handwoven khadi shirts in earthy hues, crisp tailoring, and silhouettes that nod to vintage military and workwear influences. While their textiles pay homage to India’s rich weaving heritage, their cuts and construction ensure that each piece feels contemporary and wearable. Itoh proves that simplicity, when done right, is the ultimate statement.
Naushad Ali
Naushad Ali’s journey from Tamil Nadu to the global fashion stage is a testament to his unwavering commitment to India’s textile traditions. His eponymous label is a study in restraint—minimalist, structured, and deeply rooted in handloom techniques from West Bengal to Jaipur. His take on menswear is gender-fluid, favouring clean lines and classic drapes over rigid tailoring. From his award-winning Lakmé Fashion Week debut to London Fashion Week’s International Fashion Showcase, Ali’s work has continuously redefined how Indian textiles can be worn.
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Khanijo
Gaurav Khanijo’s label, Khanijo, is about preserving craft, honouring artisans, and rethinking material innovation. The brand draws inspiration from biomimicry, using indigenous handwoven textiles and natural fibres to create trans-seasonal classics that challenge the throwaway culture of modern fashion. With a focus on texture and timelessness, Khanijo caters to men who see their wardrobe as more than just a seasonal update.
Shivan & Narresh
If there’s one brand that understands the intersection of luxury and leisurewear, it’s Shivan & Narresh. Best known for their pioneering work in swimwear, the duo has expanded their vision to include a full-fledged holiday wardrobe—bold, confident, and dripping in sophistication. Their menswear is defined by clean cuts, dynamic prints, and an inherent understanding of resort luxury.
Margn
Few brands have navigated the fine line between conceptual fashion and wearability as deftly as Margn. Founded by NIFT graduates Ranjit Yadav and Saurabh Maurya, the label challenges conventional design through artistic storytelling. Whether it’s transforming household chattai mats into sculptural garments for London Fashion Week’s DiscoveryLAB or crafting knitwear that feels both futuristic and rooted in nostalgia, Margn is unafraid to experiment. Their aesthetic is equal parts edgy and introspective.
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Darwaza
For Mohit Ahuja, fashion is deeply personal. His label, Darwaza, was born from the desire to break free from restrictive menswear norms. Inspired by his childhood fascination with colours and florals—elements often dismissed as too ‘feminine’ for men—Ahuja’s designs are an unapologetic celebration of individual style. Darwaza’s unisex collections feature embroidered cotton shirts with cross-stitched cherries, handwoven checkered linens with crocheted pockets, and ceramic-beaded necklaces.
Almost Gods
This brand mimics the global streetwear language with a distinct Indian accent. The brand fuses mythology, art, and urban fashion into a narrative, where bold prints meet intricate embroidery, and classic silhouettes are reimagined through a futuristic lens.