In a world that often associates exclusivity with prestige, true elegance lies in the choices that authentically reflect our values. Vedica’s #AdoptDontShop movement is on a mission to reshape perceptions, proving that genuine elegance isn’t about exclusivity; it’s about empathy and compassion. Adopting an Indian native dog or cat is not merely a decision, but a timeless act of kindness that transcends fleeting trends and speaks profoundly to the heart, reminding us of the deep connections we can form with these remarkable creatures.
Bisleri Vedica, in collaboration with Esquire India, takes the bold step of bringing Indie cats and dogs into the spotlight, framing them in settings that celebrate their natural grace and beauty. This campaign challenges the widespread notion that only pedigreed pets deserve our attention and affection. By elevating Indie adoption as the thoughtful and meaningful choice, it appeals to those who value substance over mere status. These resilient animals, native to India, embody qualities that are both admirable and inspiring—strength, adaptability, and an unbreakable spirit—making them extraordinary companions that shape and enhance our lives in countless ways.
As Jayanti Khan Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd., passionately states: “Kindness towards animals is at the core of Bisleri Vedica’s ethos. With this campaign, we aim to challenge prevailing perceptions and celebrate Indie pets as they truly are—remarkable loving and deserving of a forever home. Our collaboration with Esquire India allows us to elevate this conversation and inspire a shift in mindset. Real sophistication is found in acts of kindness.”
passionate advocate for animal welfare, Chauhan leads by example. She has adopted eight dogs and four cats—choosing only Indies. Her unwavering commitment to this cause reflects in her lifestyle and advocacy, making her a champion for the #AdoptDontShop movement.
Indies are known for their adaptability and spirit, forming deep bonds with those who welcome them in. Choosing to adopt is more than an act of compassion—it’s a reflection of what truly matters.
Because, in the end, real luxury isn’t solely about what we own; it’s about the choices we make and the values we uphold. By choosing to adopt an Indie pet, we not only enrich our own lives, but also contribute to a more compassionate world, where every animal is given the chance to thrive and be cherished. Let us embrace this opportunity to redefine elegance through empathy and kindness, making adoption the first choice for those ready to welcome a new furry family member into their hearts and homes.
Credits:
Photographs: Madhu Akula (Maddy)
Production: IKP
Hair: Daksh Nidhi
The story has been done in collaboration with Bisleri Vedica Himalayan Spring Water