South Korean Menswear Brands That Should Be On Your Radar
These are the brands at the forefront of the South Korean fashion scene
Seoul has quietly been plotting a sartorial coup.
The city, long revered for its cinematic exports, K-dramas, and tech prowess, is now a force in fashion as well—drawing big leagues like Chanel and Bottega Veneta to its runways. The numbers tell the story: South Koreans are the world’s biggest spenders on luxury goods and the country’s fashion market is projected to hit US$25.15 billion by 2029.
What makes South Korean fashion so irresistible is their fearless approach to design. They love to blend the old with the new, mixing futuristic tech with heritage designs, or minimalist tailoring with grungy rebellion. Brands like Amomento and WOOYOUNGMI, for example, stay true to Koreans’ love for clean yet funky silhouettes.
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From sleek, architectural silhouettes to avant-garde streetwear, there’s a brand in South Korea for every mind of man. So, if you’re heading to Seoul (or just want to dress like you just came back from there), these are the labels that need to be on your radar.
9 Korean Menswear Brands You Should Know About
ADER Error
Known for its avant-garde streetwear and bold colour blocking, ADER Error believes in creating visual puzzles. The collective, founded in 2014, takes everyday garments and distorts them with exaggerated proportions, asymmetric cuts, and exquisite detailing. You’re looking at varsity jackets that morph into trench coats or knitwear that flips inside out.
Their motto, “But Near Missed Things”, is a nod to their philosophy of finding beauty in things that are overlooked. ADER Error’s playful deconstruction of streetwear has made it a global cult favourite.
Post Archive Faction (PAF)
PAF is what you get when avant-garde meets technical precision. Known for their futuristic outwear and sculptural silhouettes, the brand was founded in 2018 by Dongjoon Lim and Sookyo Jeong.
The label aims to redefine utilitarian fashion with ruched nylon pants, asymmetrical puffer jackets, and sculptural coats that look straight out of a sci-fi film. Their garments that usually blur the line between reality and fantasy also earned them a nomination for the 2021 LVMH Prize. If you love to experiment with fashion, then PAF delivers.
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WOOYOUNGMI
WOOYOUNGMI is the OG of Korean luxury menswear. Founded by Woo Young Mi in 2002, the label has bee showcasing at Paris Men’s Fashion Week since 2003, long before K-fashion became a global phenomenon. Known for their architectural tailoring with a futuristic edge—boxy blazers, draped coats—their modern menswear collection feels effortlessly refined.
Now helmed by Woo Young Mi’s daughter, Katie Chung, the brand continues to push boundaries today while maintaining its signature architectural aesthetic.
Unaffected
The name says it all—Unaffected strips fashion down to its essentials but with a twist. Their minimalist streetwear with a utilitarian twist balances simplicity with experimental elements—whether it’s oversized tech wear, fuzzy knitwear, or elevated workwear.
They’ve also built a strong reputation for killer collaborations, teaming up with ASICS and G-SHOCK. If you love your wardrobe clean but cutting-edge, this brand is one to look out for.
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Amomento
This brand is proof that less is more. Launched in 2016 by Lee Mee-Kung, this Seoul-based label is all about clean lines, structured silhouettes, and high-quality fabrics sourced from Korea and Japan.
The pieces—tailored coats, crisp trousers—are designed to transcend trends, making them ideal investment buys. If you love quiet luxury and understated elegance, then Amomento belongs in your closet.
Recto
Ji Yeon Jung’s Recto is a masterclass in quiet confidence. With a monochrome-heavy palette, sculptural silhouettes, and a gender-fluid ethos, the brand delivers expertly tailored shirts, structured blazers, wide-leg trousers, and knitwear with subtle and striking details.
The brand is known for their androgynous tailoring and minimalist wardrobe staples. So if you’re looking for pieces that work season after season, Recto ticks all the boxes.
Gentle Monster
Eyewear is rarely exciting, but Gentle Monster flips the script. Founded in 2011 by Hankook Kim, the brand is known for its futuristic frames, often oversized, sharply angular, or adorned with unexpected details.
However, not only are they famous for their avant-garde eyewear, but also their immersive retail experiences. Walking into one of their stores feels like stepping into a sci-fi movie, complete with massive art installations. Worn by everyone from K-pop stars to Hollywood celebrities, their sunglasses are an instant statement.
Andersson Bell
If Scandinavian minimalism had a wild side, it would be Andersson Bell. The brand, launched in 2014, blends Korean streetwear aesthetics with Nordic influences, resulting in a mix of clean silhouettes, bold prints, and unexpected colour combinations.
Whether it’s oversized coats in vibrant colours or utilitarian vests layered over tailored pants, this brand makes the basics feel fresh.
thisisneverthat
Known for its futuristic streetwear and minimalist aesthetic, this South Korean streetwear brand blends 1990s and the early 2000s influences with contemporary design. Initially a lowkey brand, thisisneverthat gained global recognition after its Fashion Week debut in 2018.
They’re known for their typography-heavy tees, sweats, and down jackets, and have become a staple modern casual wear that appeals to Korea’s K-pop and street-style icons.