RIP Mewing, Kim Kardashian's Seamless Sculpt Face Wrap Is Here To Snatch That Jawline

A few years ago, crashing into bed at the end of the day was simply that—crashing. Then came a storm of fancy phrases that made going to bed without a “night routine” or “pre-bed skincare” feel like a personal betrayal. Suddenly, falling asleep without a regimented, borderline-spiritual process was seen as self-neglect.

Red light therapy entered the chat. Mouth tape followed to make you breathe “properly” and enjoy a soundless, peaceful slumber. And now, the latest addition to this ever-expanding, mildly dystopian nighttime ritual is facial wear.

When I first saw a beige coloured band strapped around people's faces flooding my social media feed, I honestly thought people were wearing underwear—yes, intimate wear—on their faces. Seriously, it felt like you were witnessing a viral trend sprouting out of some corner of the internet. Sorry, not sorry, Kim.

Why are we now required to perform a full-blown beauty ritual just to sleep eight hours? What happened to the good old-fashioned collapse-into-bed method?

To me, it feels like the wellness industry has gone completely berserk, peddling fads at a breakneck pace. Either we’re at peak absurdity and about to witness the great wellness crash, or we’re doomed, with only more bizarre routines to come. Brace yourselves.

And for the innocent among us, if you assumed this new invention was intended for those recovering from jaw surgery, I hate to break it to you, you’ve been fooled. Kim Kardashian’s latest launch from Skims isn’t a medical aid; it’s a full-blown attempt to sculpt your face to perfection or so it claims.

Pity those who've gone under the knife for a snatched look. Turns out, all you had to do was strap spandex to your head. Why even bother with surgery? It’s so utterly strange that even Sir Anthony Hopkins couldn’t help but chime in with his take on Skims’ facial wear.

Taking to Instagram wearing the wrap himself, Hopkins channelled his most iconic character, Hannibal Lecter from The Silence of the Lambs, to poke fun at the product newly launched. And a caption that reads, "Thank you, Kim. Don’t be afraid to come over for dinner."

Yes, even the legendary Irish actor couldn’t resist parodying Kardashian’s new face wrap. Addressing Kimberley, the 83-year-old, who won Academy Awards for The Silence of the Lambs in 1992 and again in 2021 for The Father, delivered that chilling slurp made famous by Lecter, adding, “I’m already feeling ten years younger, Kim.”

Kim Kardashian launched the Seamless Sculpt Face Wrap last week as part of her shapewear brand, Skims. According to her, it’s an “amazing face shapewear (is)… such a necessity.” In her announcement video, Kim claims the wrap contains collagen yarns and offers jaw support. “It snatches your chinny chin-chin,” the Keeping Up With the Kardashians star added with deadpan conviction. Whatever that explains about what this compressor will do to our jawlines.

Should You Invest?

As odd as it may sound, this contraption, officially titled the Seamless Sculpt Face Wrap, is Skims’ “first-ever face innovation” priced at $48. In essence, it’s a velcro strap that encircles your head, supposedly providing “targeted compression for shaping & sculpting” using the aforementioned “collagen yarn”. Whatever that means.

It is no secret, of course, that many celebrities including the Kardashians don’t owe their looks to medieval-looking headbands they want us to wear to bed. Their facial “snatch” is far more likely the result of tons of money spent on deep-plane facelifts and half-a-million-dollar rejuvenation treatments, not collagen-infused chin straps.

Yet, as always, the masses have followed this bizarre trend. The headgear, offered in neutral tones of “clay” and “cocoa”, sold out within hours of its debut. People, it seems, are willing to try anything, especially if Kim Kardashian tells them to.

So maybe—maybe—if your expectations are low enough, the facial mask could do something. But those still circling around the edge of reality know there's more to this.

“It’s really not going to make any long-term structural changes of any kind,” said Dr Anil Shah, a facial plastic surgeon based in New York and Chicago, to The Post. According to Dr Shah, actual sculpting of the jawline would require removing or redistributing fat, tightening skin, or toning the neck muscles, none of which the wrap is capable of.

In fact, the wrap in question is typically used post-surgery after facelifts, liposuction, and similar procedures and even then, it’s not proven to reshape the jaw, redistribute fat, or enhance posture or muscle tone in any meaningful, lasting way.

So, does it work as some beauty and wellness influencers claim it does? The doctors say nay.