How Grey Goose Altius Was The Perfect Partner For Fashion’s Ultimate Celebration
At the India Couture Week, guests experienced bold expression and quite luxury like never before
You don’t have to be someone who’s always frequenting fashion weeks to know and understand how fashion goes fabulously well with a night of celebration. Once the show is over – and the designers who work hard to create an entire collection, the models who sashay down the ramp to present it and the crew who puts together the entire production, have all retired for the day – it’s time to let loose. And nothing says ‘celebration’ better than Grey Goose Altius. You know that, right? Of course, you do.
Grey Goose Altius isn’t just any other drink though. Those who’ve had it, know it. But then neither is India Couture Week anything like every other fashion week. A potent presentation of couture deserved a partnership that was equally as artistic, and Grey Goose Altius proved to be exactly that. As Siddhant Kapoor, Brand Manager – Premium White Spirits, Bacardi India, put it: “Grey Goose Altius stands as a true expression of French excellence, a spirit born from rare alpine spring water and high-altitude distillation, offering glacial smoothness and exceptional clarity. It is an ode to precision, heritage, and elevated living crafted for those who appreciate purity, restraint, and refinement in every form!”
A drink is never just that. It’s a reminder of everything went into making the moment. A mark of success. A joyous exchange. When you clink that glass in your hand, you’re both acknowledging and appreciating how far you’ve come, and how hard you worked to get there. At India Couture Week, Grey Goose Altius allowed everyone present to bask in the glory of their own achievements. “This partnership is a celebration of bold expression and quiet luxury, where every silhouette and every curated sip speaks to those who aspire for more than the ordinary. Together, we honour the spirit of those who rise above with style, with vision, and with unshakable grace,” said Siddhant.
It was the second year for this partnership, and true to form (and expectations) things only got bigger and better. Everyone who spent some time at the Grey Goose lounge, couldn’t stop raving about it. “Our return to India Couture Week for the second consecutive year marks more than just a collaboration; it signifies a continued coming together of two worlds steeped in artistry and legacy. Fashion and fine spirits share a common language, one of detail, drama, and cultural distinction. Much like couture, Grey Goose Altius is about presence, subtle yet powerful, timeless yet modern,” added Siddhant.
If fashion is an art, so is the spirit it beholds. Each sip tells a tale unlike any other. You’ll know it when you, well, know it.