Harry Styles
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Harry Styles Wants You to Please Yourself

The pop icon has entered the sex toy chat

By Abhya Adlakha | LAST UPDATED: JUL 28, 2025

The year is 2025. Harry Styles is not in a stadium. He’s not backstage. He’s not even singing. He’s whispering, slowly, into a microphone, and asking you to please yourself.

It’s true, our favourite former boyband star has officially entered the sex toy business.

Pleasing — Styles’ lifestyle brand and a beautiful sexy red moodboard— has just launched a new sub-label called “Pleasing Yourself”. It features two products: a cherry-red, double-sided vibrator and a bottle of premium silicone lube. Priced at $68 and $25 respectively, the items promise to deliver pleasure in the most literal sense. It’s a hard left turn from the usual merch drop. Or is it really?

'Pleasing You' Lubricant
'Pleasing You' LubricantPleasing You

The man’s been selling orgasms in metaphor for years. Now he’s just shipping them. It’s cheeky, it’s sincere, it’s sexy — and, honestly, it might be his boldest move yet.

A Vibe Called Harry

Since its launch in 2021, Pleasing has sold everything from pearlescent nail polish to dewy serums, drawing from Styles’ own aesthetic vocabulary — soft edges, fluid masculinity, and a curated vintage flee market in Paris vibe. But Pleasing Yourself is taking it a step further.

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The new line was created in collaboration with Zoë Ligon, a sex educator and founder of Spectrum Boutique. According to the brand, the vibrator was designed to “delight a kaleidoscope of bodies, desires, and curiosities.” It’s non-binary. Non-threatening. Non-discreet.

Pleasing You Vibrator
Pleasing You VibratorPleasing You

It’s also not just a toy — it’s a thesis. According to the brand, Harry is not just selling titillation but the idea that pleasure doesn’t have to be taboo, binary, or gendered. He’s normalising something that’s usually whispered about behind closed doors — and doing it with the production value of a Prada campaign.

From One Direction to One Vibration

If you grew up with Harry Styles taped to your bedroom wall, this launch might feel like an evolution. The mop-haired boy in a bowtie has become a man with his own lube line — and honestly, thank God. Where many pop stars trap themselves in the amber of teen nostalgia, Harry’s always known how to grow up in public. He’s played with gender norms, worn skirts on the cover of Vogue, and made chart-toppers about oral sex sound like summer anthems.

Harry’s been hinting at this for years. Remember when he told a screaming Nashville crowd that Watermelon Sugar was actually about the female orgasm? Or when he said Pleasing was born out of capturing joy in the smallest, most sensual moments — like the feel of nail polish or lying under the stars? He wasn’t joking. That ethos — joy as resistance, pleasure as power — is exactly what powers this launch.

And this isn’t just a cheeky PR stunt. Styles is putting his money (and his microphone) where it counts. The Pleasing Yourself launch includes a partnership with Planned Parenthood Federation of America, to increase sexual health awareness and aid financial support for those in need.

Pleasing You by Harry Styles
Pleasing You

Styles isn’t the first celebrity to tap into the booming sex wellness market — Dakota Johnson has Maude, Cara Delevingne’s linked up with Lora DiCarlo, and Lily Allen dropped a best-selling vibrator with Womanizer. But Harry’s entrance feels different, less like a co-branding deal and more like a cultural shift. He’s not marketing erotica as edgy; he’s treating it as essential.

Harry Styles wants you to please yourself – with a purpose, of course. And for once, we don’t need to read between the lines.

We’re just very pleased.