SRK, Aryan Khan, and Nikhil Kamath Just Launched D’YAVOL Spirits
India's biggest superstar and his son, a 37-year-old stock market disruptor and one of the oldest liquor manufacturers...all in on agave
Shah Rukh Khan has done a lot of things in his life: ruled Bollywood, reinvented, romance, built empires. So, it is not everyday that you hear the news of a fintech billionaire, the superstar himself, and a legacy liquor house walk into a bar- let alone build one together.
But that's exactly what's happening right now with D’YAVOL Spirits the latest premium alcobev venture backed by Shah Rukh Khan, Aryan Khan, Nikhil Kamath of Zerodha fame, and liquor titan Radico Khaitan. The pitch is deceptively simple: world-class, bottled-in-origin premium spirits with global ambitions, starting with a high-end tequila that launches soon. But what they’re really doing is attempting to rewrite the rules of what Indian luxury can look and taste like.
Back in 2022, D'YAVOL was a moody, fashion-forward lifestyle brand with small-batch of vodka on the side that was co-founded by Aryan Khan and Bunty Singh Then came D’YAVOL X, a fashion drop that felt more Berlin nightclub than Bandra brunch. Now, it’s spirits with edge and a very clear pitch: global design sensibility, sharp storytelling, and drinks ( particularly premium tequila) that don’t beg for approval.
“With D’YAVOL Spirits, our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture,” Aryan says. It's the kind of thing you expect to hear in a boardroom in Berlin not from a 26-year-old Indian entrepreneur whose name alone could’ve guaranteed easier shortcuts. But D’YAVOL isn’t here to coast.
While, Shah Rukh Khan added, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
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Abhishek Khaitan, Managing Director of Radico Khaitan, underscored the vision and shared that “Radico Khaitan has always been at the forefront of consumer-centric innovation in the alcobev space. With D’YAVOL Spirits, we’re entering an exciting new chapter, combining our expertise in blending, marketing, and distribution with Shah Rukh Khan’s global appeal, Aryan Khan’s entrepreneurial drive, and Nikhil Kamath’s visionary outlook.
This venture represents a long-term investment into a vision that aligns with Radico Khaitan’s growth trajectory while unlocking new possibilities in the luxury spirits market.”
In essence, D’YAVOL Spirits intends to push boundaries with the premium tequila or high-end vodka and create a brand that resonates on a global stage one that speaks to a new generation of luxury consumers who are ready to embrace the future of taste, style, and culture.
As this venture unfolds, it’s clear that D’YAVOL is the start of something that promises to reshape how the world views Indian luxury.