Perched above Pampelonne Bay, cypress trees and jasmine-lined gardens, it offers sweeping views of the Mediterranean and a sense of seclusion that contrasts with the crowds in Saint-Tropez’s harbor.
Travel advisors say the series attracts a new set of travelers leading to an increase in demand for shoulder-season stays, private villas and experiential travel tied to gastronomy, wellness and coastal exploration.
Known for its excess nightlife, the town has been positioning itself as a nature-forward luxury escape, focusing on hillside hotels, beach clubs that prioritize privacy over spectacle.
From sunrise breakfasts overlooking the bay to sunset dinners beneath parasol pines, the property offers a quieter vantage point on one of Europe’s most famous coastlines.
Whether or not visitors come for the show, the cameras are expected to reinforce Saint-Tropez’s most compelling views and its most coveted stays are often found far above the marina.