The mid 2010s and early 2020s was full of streetwear. Boxy, drop-shoulder tees, pullover hoodies, oversize flannels and statement jerseys abounded, often paired with distressed or patched denim and baggy pants.
The 1984 Air Jordan 1, a custom pair made by Nike for Michael Jordan as part of his signing deal. This became a cult moment; carrefour of streetwear, luxury and sport like there had never existed before.
Unlike galaxy prints, cold-shoulder tops and logo belts, this wasn’t a trend that died a hard death. Because it was never really a trend at all–it was a culture, a style movement that harkened back to American history in the 80s.
Streetwear is no longer a niche market. It’s in demand, being bought by and proudly worn by the masses. That soaring popularity is exactly why it no longer has the cultural cachet as early to mid 2010s.
Streetwear hasn’t really ‘gone mainstream’ as much as the mainstream has gone after it; but facts remain that a fashion movement that was a storied subculture is now found on the shelves of almost any department store.